Effie Launch – April 20th

The Effie 2016 Organizing Committee invites agencies and companies representatives to the Effie Launch Event on April 20th, starting 7 p.m. at Hanul Gabroveni (84-90 Lipscani, Bucharest).

Starting 2016, Effie Romania will be more than a competition for agencies, the new vision is about learning, knowledge and about improving the practice and practitioners of marketing effectiveness.


The event will also have a special guest to offer an Effie Talk – Andy Meldrum, Head of Brand Communications SABMiller in Europe.


Andy Meldrum is the Head of Brand Communications for SAB Miller in Europe. He is embarrassed to admit that he has now been a marketer for more than 20 years, in a career with Procter & Gamble, Diageo, Carlton & United Breweries and SAB Miller. In between corporate jobs he also dabbled with agency side and played poker professionally for a few years just to keep life interesting. Andy is passionate about advertising and creativity, and considers himself fortunate to have been in the room when some great work was developed – including the globally acclaimed ‘Made from Beer’ campaign for Carlton Draught, and award-winning work for numerous other brands. Andy is Australian but now lives in London.

The participation is free, but needs a confirmation in advance. To attend the event, please send an e-mail to teodora.calin@institute.ro no later than April 18th, 6 p.m.

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