The second „How to Win an Effie” seminar for the 2011 edition of the competition will take place Friday, May 6th, starting 11:00 am, at the IAA House (126, Calea Victoriei St, 3rd floor). The „How to win an Effie” seminar is organized by IAA and UAPR and will address topics like: how to correctly complete a case, changes in the 2011 competition structure, the new Shopper Marketing and Media Efficiency categories and the online editing form and will study past editions winning campaigns.
All recommendations and answers to the questions of the participants will come fromSorin Psatta (Integrated Communication Director, Graffiti BBDO) on behalf of the Organizing Committee and from Razvan Matasel (Managing Partner, Arsenoaiei&Matasel)and Stefan Stroe (Independent Brand Strategist).
Any person interested in the 2011 Effie Awards competition can attend the seminar free of charge. The Organizers recommend all agencies to take part in this seminar for a better understanding of the competition structure and rules and to find out some tips for writing a successful case.
The Call For Entries for the 2011 edition of the Effie Awards will end on the 23d of May.