Want to craft a winning Effie case? 🏆
Join Luciana Cucoaneș from DDB Romania and Maria Sarivan from Leo Burnett Romania for an insightful workshop designed to help you turn your campaign into a success story!
🗓 Date: 3 March 2025
🕤 Time: 10:30 – 12:30
📍 Location: IAA HQ – Calea Victoriei 126, 3rd Floor
🎟 Seats are limited! Reserve your spot today by contacting: ruxandra.radu@iaa.ro
💡 What You’ll Learn:
✨ How to create a compelling story that captivates the jury
✨ Tips on how to fill in the Effie application for maximum impact
✨ How to present data in a way that highlights the real success of your campaign
👥 Meet the Speakers:
🎤 Luciana Cucoaneș – Head of Strategy, DDB Romania
With 17 years of experience, Luciana blends analytical thinking with creativity, using her background in medicine and a passion for storytelling to craft strategies that truly connect. Known for her deep dives into brand insights and market dynamics, she believes in the synergy between strategy and creativity, fostering teams through democratic leadership and inspiration.
🎤 Maria Sarivan – Strategy & Branding Director, Leo Burnett Romania
A three-time Grand Effie winner, Maria is a brand planner with a love for strategy, design, and storytelling. She has worked with major brands like Samsung, Banca Transilvania, Heineken, Vodafone, and Kaufland, and has been recognized at Euro Effies, Golden Drum, Red Dot Awards, and more. Her expertise lies in transforming insights into award-winning strategies that blend creativity with measurable impact.