Effie Talk #2: How to Win – Insights from Award-Winning Campaigns

On March 26, 2025, at IAA House, the second edition of Effie Talk – „How to Win” will bring together top marketing and advertising professionals to share valuable insights on crafting a winning Effie case.

This session will feature two award-winning campaigns from Effie 2024:

Aqua Carpatica Flavours – "Wrong Labeling" (Grand Effie Winner 2024), presented by Valentina Vesler (Valvis Holding) and Diana Crâșmariu (Cohn & Jansen Creative Network) 

ING Bank – "Unfollow Self:Hate" (Effie Gold Winner 2024), presented by Ioana Cadîr (Jam Session Agency) and Dana Nacu (ING Romania) 

💡 Attendees will gain exclusive insights into the strategy, execution, and case-writing process that turned these campaigns into success stories.
The discussion will also include jury feedback, lessons learned, and key elements that make an Effie-winning case stand out.

🗓 Date: 26 March 2025

🕤 Time: 10:30 – 12:30

📍 Location: IAA HQ – Calea Victoriei 126, 3rd Floor

🎟  This event is free to attend, with limited seats available.

🖋 Register here: https://forms.gle/2WBhfunabj76gRT49

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