Effie Talk: Measuring what matters in mobile world // 19th of March

Effie’s 2019 Organizing Committee is inviting all strategic & media planners, marketing specialists and creatives to take part in the ““Effie Talk: Measuring what matters in mobile world” seminar & training.

“Effie Talk: Measuring what matters in mobile world” will take place on the 19th of March, starting 10 a.m., at Institute, the Cafe (104-106 Stirbei Voda Street). The meeting is the start of the Effie Romania – Facebook partnership and will focus on presenting the effective way to read, analyse & measure the social media platforms data & results and on the changes of each platforms through the last years.

The main guest of the talk will be Roxana Cerchez, Agency Solution Manager, CEE at Facebook. A synopsis of her Facebook training:

The dramatic changes in the media landscape have created complexities cross the way new channels are measured and prove efficiency in the media mix. As new channels have emerged, new measurement metrics have appeared and became important. The focus of the presentation is to offer a context of digital landscape measurement, showcase what we consider important and relevant to measure in terms of efficiency on Facebook platform and the methodology applied.

After the training, Victor Stroe, Head of Strategy and Associate Director, Leo Burnett will present an Effie winner case study of campaigns digitally oriented, with the social media platforms as the core medium for the entire campaign.

This meeting is organized in order to come closer to the festival’s mission – #effiethinking, which highlights the learning component by making more helpful instruments accessible to agencies .


effie facebook training

The event features free access, but participation requires a confirmation mail sent to teodora.calin@institute.ro. The confirmation mail must be sent no later than March 18th. 


Romanian Effie Awards 2019:

Presented by: Kaufland, Philip Morris
An event by: IAA și UAPR
Supported by: Coca-Cola, Doncafe, frufru
Strategic partners: Deloitte, Nielsen, Facebook, Institutul Cervantes
Creative Partner: Jazz Communication
Traditional partner: The Institute
Special media partner: Radio Guerrilla
Media partners: PRO TV, IQads, Smark, Pagina de Media, Biz

Click to access the login or register cheese