Entries now open for the 2014 Romanian Effie Awards Competition

IAA Romania and UAPR announced the eleventh edition of the Romanian Effie Awards competition. Agencies can submit their works until June 6th 2014. The Awarding Gala will be held on the 16th of June 2014.

Agencies will benefit from a system of discounts that encourage participation in the competition, as follows:

  • Agencies will not pay the fee for cases that did not have a media budget, submitted in the category GoodWorks Effie – Non Profit.
  • Agencies that submit an entry for the first time will not pay the fee for the first entry;
  • Agencies that register at least six cases in the same deadline have a discount of 10% of the total amount.

As a competition organized by IAA Romania and UAPR, EFFIE Romania will only accept entries from agencies that have paid their full membership fee to IAA Romania or UAPR. Agencies / Companies that have overdue amounts to either IAA or UAPR cannot enter the competition before paying the debts.

IAA Romania and UAPR invite all agencies to attend the “How to win an Effie” SEMINAR, with the Organizing Committee, on the 24th of February 2014, at the IAA House (126, Calea Victoriei, 3rd floor), starting 10 a.m.

IAA Romania and UAPR invite all participants to attend the ―How To Win an Effie Seminar in order to fully understand the competition rules and to learn how to better prepare their entries.


Ștefan Teodorescu – Group Brand Director Ursus Breweries & President of the EFFIE 2014 Organizing Committee
Lorand Balint – Managing Director Leo Burnett
Ștefan Chirițescu – Head of Strategy Graffiti BBDO

Attending the seminar is FREE of CHARGE and confirmations can be made via e-mail or phone @ teodora.calin@institute.ro / 0040 728 300 570 no later than February 21st, 5 p.m.

What changed in 2014:

1. Creative materials ONLY on a DVD

For the 2014 edition, the Creative Materials WILL BE SEND ONLY ON THE DVD, WITHOUT THE PRINTED COPIES. All materials must appear on the DVD as follow:
in the 2014 Effie Creative Materials PPT
a backup folder with all creative materials saved as separate files

2. Updated definitions for some of the categories:

The following categories have an updated definition: Renaissance, Shopper Marketing, Brand Experience, GoodWorks EFFIE – Non – Profit, Media Innovation & Single media company activation.

3. “Digitally Led Campaign” has been removed from the Effie 2014 categories.


“How to win an Effie” SEMINAR: 24th of February 2014
Entries Submissions: 17th of February 2014 – 6th of June 2014
Judging Process – Round One – 12th of June 2014
Judging Process – Round Two – 13th of June 2014
Awarding Gala – 16th of June 2014

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