Final countdown for the EFFIE 2007 entries

For those who want to entry the EFFIE 2007 competition there is one more week left to send the campaigns. The entry period is open until the 9th of March 2007 and the submissions must be sent to the organizing company – Millenium Communications (for more information, please visit Campaigns must have run in 2006, on at least one media support, they must state clear objectives and offer proof of having met or exceeded them. They must combine in the best way all the disciplines that create a successful marketing program – planning, market research, media, creative and account management and to prove the partnership between the agency and the client in building the brand. The entries will be judged in two rounds, on the 27th and on the 28th of March, at the Howard Johnson Hotel. The winners will be announced during the Award Gala that will take place on the 29th of March, at Bamboo. “By its tradition and its format, this festival is one of the most appreciated and recognized mar-com festivals in the world. It is unanimously recognized, by the clients and by the agencies, as it is one of the few clear proofs that creative advertising sells”, Victor Dobre, Executive Director International Advertising Association (IAA) Romania and member of the EFFIE 2007 Organizing Committee said. “It is one of the most credible events that take place in today’s advertising industry”, he added. The EFFIE jury from this year will be lead by Erich Buxbaum, Regional Director for Europe IAA, and it will be formed by more than 50 professional marketing and communication specialists. The members of the EFFIE 2007 Jury are: Adrian Nicolaescu – Marketing Manager RedBull, Alex Badila – Managing Director Publicis, Alexandra Gatej – Chairman Unilever SCE, Alina Agurida – Marketing Director Allianz, Alina Simpetru – Managing Partner TBWA\MERLIN, Anca Beta – Brand Manager Culinary Nestle, Bianca Bourbon – Marketing Manager Coca-Cola Romania, Bulgaria, Moldova, Calin Clej – Consumer Marketing Manager Quadrant Amroq Beverages, Catalin Butolo – Marketing Manager Ultra PRO, Catalin Ignat – Marketing Director URBB, Catalina Cernica – Managing Director Graffiti BBDO, Corina Salanti – Marketing Director Real, Cosmin Alexandru – Managing Partner Brandivia, Cristina Lepadatu – Marketing Director Banca Romaneasca, Cristina Micu – Marketing Manager ING, Cristofor Iosub – Managing Director Ogilvy One, Dan Oprescu – Portfolio, Brand & Trade Strategy Director JTI, Dan Ostahie – CEO Altex, Dan Petre – Managing Partner and Director of the qualitative studies department D&D Research, Dan Zloteanu – Marketing Manager Beiersdorf, Daniel Enescu – Managing Partner Daedalus Consulting, Daniel Gavrila – Independent consultant, Daniela Knecht – Deputy Managing Director Client Service & Business Development BV McCann Erickson, Diana Flutur – Managing Director Odyssey, Eduard Croitoru – Advertising Director Dacia, Emanuel Sanda – Country Manager AC Nielsen, Ioana Ivancenco Paun – Director Marketing HVB Tiriac Bank, Ioana Manea – Managing Partner Loco Branding & Communication, Magda Niculescu – Category Portfolio Manager Masterfoods, Manuela Voicila – General Manager Zentiva, Maria Tudor – Managing Director Zenith Media, Marina Zara – Marketing Manager McDonald’s, Marius Caluian – General Manager MEMRB Romania, Mihaela Ungar – Marketing Manager Colgate – Palmolive, Mihai Ciobanu – Consumer Healthcare Manager Romania Pfizer, Mihai Ghyka – General Manager InBev, Mircea Kivu , Scientific Director Ipsos Interactive, Octavian Popescu – Managing Director Initiative, Oliver Kapusta – Integrated Comunication Director GMP, Paula Hotea – Client Service Director Saatchi&Saatchi, Petra Hoyos, CEO Scala JWT, Radu Ghelesel – Account Director Central & Eastern Europe Grey, Radu Miu – General Manager Mercury Promotions, Razvan Matasel, Deputy Managing Director & Head of Planning Leo Burnett, Robert Zanescu, Managing Director Garrison Group, Roxana Popa – Brand Manager P&G, Sorin Popescu, Managing Partner Next, Stephanie Jackson – Senior Director, Brand and Marketing Communications Vodafone, Svetlana Bulacu, Head of Media Office Cosmote, Wojciech Bauman – Marketing VP Ursus Breweries. Starting this year, the festival has three new categories: “Pharmaceuticals”, “David vs. Goliath” and “Renaissance”. Another new aspect of the EFFIE Awards 2007 is the delimitation of the “Food products” category in two separate categories: “Food products I” (e.g. meat and dairy products, pet food) and “Food products II” (Snacks, confectionery and deserts). This year’s edition of the festival has 18 categories in the contest. All categories have minimum score requirements in order to attain a gold, silver or bronze EFFIE. It is possible, for example, to award a silver and a bronze, but no gold. The Grand EFFIE goes to the campaign that achieves the highest overall score of the year. The “Promotions FMCG” and “Promotions non-FMCG” categories may not compete for the Grand EFFIE. EFFIE is organized by IAA Romania and by the Romanian Advertising Agencies Association (RAAA). The 2007 edition is organized with the support Millenium Communications. For any further information, please contact: Irina Florea PR Manager Millenium Communications Phone – 0730 202 281 E-mail –

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