We are back with a new Effie Talks edition, organized by IAA Romania and UAPR. The event will complete the information from our past Talks with the perspective of three teams who each won a Gold Effie the previous year.
For „How to Win”, we invited three winning teams at Effie 2021 in three different categories: Brand Experience, Retail and Financial Services. Each team will present case studies to show the complexity of a successful campaign, detailing the strategies and tactics used by the teams: Rompetrol – Webstyler, Carrefour – Publicis and ING – Jam Session.
„Engage to Stay” – Rompetrol & Webstyler
Prize: Effie Gold
Category: Brand Experience
Representing Rompetrol, one of the most well-known oil&gas brands, the Rompetrol x Webstyler team will Include:
- Ioana Enache – Digital&Loyalty Manager, Group Marketing, Rompetrol, with almost three decades of executive experience, strategic marketing, communication, reputation, branding and rebranding;
- Bogdan Nițu – General Manager, Webstyler, with over two decades of experience in management and strategy as partner and founder of Webstyler.
„The Little Box of Greens” – Carrefour & Publicis
Prize: Gold Effie
Category: Retail
Representing Carrefour, the first retailer who brough the concept of hypermarkets In Romania, the Carrefour x Publicis team will Include:
- Miruna Micșan – Brand Manager Private Labels & Exclusivities, Carrefour Romania, with experience in brand management for Carrefour, and also for TEX.
- Raluca Kovacs – Chief Strategy Officer, Publicis Romania, with long-term experience in strategy, design and new media.
„Stay@Homebank” – ING & Jam Session
Prize: Gold Effie
Category: Financial Services
Representing ING, the first financial institution which opened a branch In Romania after 1989, the ING x Jam Sessions team will Include:
- Wenka Booij – Head of Brand and Marketing, ING Bank Romania, with almost 20 years of experience in marcom: brand strategy, brand direction, management and many others.
- Irina Pencea – Co-Founder & CEO, Jam Session Agency, with ample experience in management, business development.
The event will take place on 31st of March, between 10:30-12:30, live on Facebook at the following link:
We’re looking forward to having you there! And we’d also like to remind you that there are only 3 weeks and a few days left until April 13th, the deadline for the registration of your EFFIE cases for the competition.