Max Palla started his career in communication as Managing Director at Ogilvy & Mather Direct Vienna and at the beginning at of the 90 founded „Palla, Koblinger& Partner” (PKP Proximity).
He is one of the founders and shareholders of several companies in the marketing and advertising field.
In 1999 he joined BBDO Group as Managing Director & Partner „BBDO Holding Austria”. Palla left BBDO in 2004 and founded „Max Palla Consulting KG” and in 2006 ha became one of the partners of „httpool online Marketing” Vienna.
Since 2007 he is collaborating with Jung von Matt as CEE Coordinator and between 07-11 Max Palla was serving as IAA President in Austria.
In 2010, the Romanian Effie Awards Jury was chaired by James Miller, Head of International Planning, AMV BBDO.