Romanian Effie 2017 Rankings

Romanian Effie 2017 Results

The scoring system used to compile the rankings is based on the global ranking system that can be found at: http://effieindex.com.

The most effective clients in Romania are Itsy Bitsy Radio (one Bronze, one Silver and one Gold Effie), P.P. Distributors România (one Silver, one Gold and the Grand Effie), The Coca-Cola Company (one Gold Effie and numerous nominations) and U.S. Network (3 Silver Effie).

Position	Client	Points
1	Itsy Bitsy Radio	18
1	P.P. Distributors România	18
1	The Coca-Cola Company	18
1	US Food Network	18
5	Ursus Breweries	16
5	Valvis Holding	16
5	Vodafone România	16
8	Bergenbier	14
9	PepsiCo	12
10	ING	8
10	Macromex	8
10	Mediafax	8
10	P&G	8
14	ALKA	6
14	Dacia România	6
14	Kaufland	6
14	NN Life Insurance România	6
14	Plantam Fapte Bune în România	6
14	Radio Guerrilla	6
14	Sanofi România	6
21	Albalact	4
21	Automobil Clubul Român	4
21	AVStore	4
21	Provident Financial România	4
21	RCS-RDS	4
26	ETI European Food	2
26	Fortuna Coffee	2
26	Groupama	2
26	Rio Bucovina	2
26	Romanian Police	2
26	SECOM	2
26	Viacom International	2

J&B, KFC and Itsby Bitsy lead the brands top, followed by Aqua Carpatica, Timișoreana, Pepsi and Vodafone.

Position	Brand	TOTAL
1	Itsy Bitsy Radio	18
1	J&B	18
1	KFC	18
4	Aqua Carpatica	16
4	Timişoreana	16
6	Pepsi	12
6	Vodafone	12
7	Bergenbier	10
8	Dorna	8
8	Edenia	8
8	Gândul.info	8
11	ALFERS	6
11	Coca-Cola	6
11	Dacia Duster	6
11	Gillette	6
11	Kaufland	6
11	MagneVie	6
11	NN Health Insurance	6
11	Plantam Fapte Bune în România	6
11	Radio Guerrilla	6
20	Albalact	4
20	Automobil Clubul Român	4
20	AVStore	4
20	Digi Mobil	4
20	ING	4
20	ING Salary account	4
20	Provident	4
20	Staropramen	4
20	Vodafone Prepaid	4
29	Bucovina	2
29	Coca-Cola Lime	2
29	Comedy Central	2
29	ETI Puf	2
29	Fanta & Sprite	2
29	Fortuna	2

29	General Inspectorate of Romanian Police – Traffic Police Directorate	2
29	Groupama	2
29	Lenor	2
29	SECOM	2

McCann Worldgroup Bucharest, GMP Advertising and Webstyler are the most effective agencies. As submitting agencies, McCann was awarded with one Gold Effie, five Silver and two Bronze, GMP Advertising won two Gold, two Silver and three Bronze and Webstyler with one Gold.

Position	Agency	Points
1	McCann Worldgroup România	54
2	GMP Advertising	46
3	Webstyler	28
4	Leo Burnett	24
4	Publicis România/Publicis One	24
6	OMD Romania	21
7	Graffiti BBDO	18
7	The Hub Partners	18
9	MRM // Mccann Romania	17
9	UM Romania	17
11	Cohn & Jansen JWT	16
12	Headvertising	14
13	GMP PR	12
14	Golin	9
14	POINT PUBLIC AFFAIRS	9
14	Vice	9
17	Atelieru de Internet	8
17	McCann PR	8
17	MEC GLOBAL ROMANIA	8
17	Propaganda	8
17	Wired Views	8
17	Zenith Media	8
23	Fieldstar	7
23	First Content Studio	7
23	Frank	7
23	Mediacom	7
23	Porter Novelli	7
28	FCB Bucharest	6
28	WOPA	6
30	GO STUDIO	4
30	Jazz	4
30	Making of Promotion	4
30	Media Investment	4
30	NURUN	4
30	Papaya Advertising	4
30	Starcom	4
37	Kaleidoscope Proximity	3
37	OPTIMEDIA	3
37	Skepsis	3
37	Tribal Worldwide Romania	3
37	Universal Media	3
42	Daescu Bortun Olteanu	2
42	DDB România	2
42	Initiative Media	2
42	Kubis Interactive	2
42	Mercury 360 Communication	2
42	Mullen Lowe Profero	2
42	Next Advertising	2
42	Ogilvy România	2
42	Senior Interactive	2
42	V8 Interactive	2
52	Graffiti PR	1
52	United Media	1