Romanian Effie 2018 Rankings

Romanian Effie 2018 Results

The scoring system used to compile the rankings is based on the global ranking system that can be found at: http://effieindex.com.

The most effective clients in Romania are Telekom România (three golds, one silver & one bronze), The Coca-Cola Company (three golds and one bronze) and MagiCAMP NGO (Grand Effie, one gold and one silver).

Position	Client	Points
1	Telekom România	38
2	The Coca-Cola Company	32
3	MagiCAMP NGO	18
4	ING Bank România	16
5	Visa România	12
6	P&G România	10
6	US Food Network	10
6	Valvis Holding	10
7	Avon Cosmetics România	8
7	Kaufland România	8
8	Banca Transilvania	6
8	California Fresh Flavours	6
8	Enel România	6
8	Fabryo Corporation	6
8	OLX Online Services	6
8	Patria Bank	6
8	Ursus Breweries	6
9	Auchan Retail România	4
9	Bergenbier S.A.	4
9	Bunge România	4
9	Nutricia Early life Nutrition	4
9	Pepsi Co	4
10	Apemin Zizin	2
10	Cris-Tim	2
10	Federaţia Română de fotbal	2
10	Labormed Alvogen	2
10	LIDL România	2
10	Macromex	2
10	Orange România	2
10	PPD România	2
10	Provident Financial România	2
10	Rompetrol	2

10	UniCredit Bank România 2

Telekom leads the brands top, followed by Coca-Cola & MagicHOME.

Position	Brand	TOTAL
1	Telekom	38
2	Coca-Cola	30
3	MagicHome	18
4	ING Bank	16
5	Visa	12
6	Aqua Carpatica	10
6	KFC	10
6	Pampers	10
7	Avon	8
7	Kaufland	8
8	Banca Transilvania	6
8	Enel	6
8	Patria Bank	6
8	Savana	6
8	Storia.ro	6
8	Taco Bell	6
9	Aptamil	4
9	Auchan	4
9	Grolsch	4
9	Mirinda	4
9	Noroc	4
9	Unisol	4
10	Corso	2
10	Cris-Tim	2
10	DIGENZYM	2
10	Lidl	2
10	National Football Team	2
10	Orange	2
10	Ariel	2
10	Lenor	2
10	Provident	2
10	Rompetrol	2
10	Sprite	2
10	Tazovsky	2
10	Timișoreana	2
10	UniCredit Bank	2
10	Zizin	2

Leo Burnett Group/Publicis One România, McCann Worldgroup România and UM România are the most effective agencies. As submitting agencies, , Leo Burnett Group/Publicis One România won 8 trophies (3 Gold, 2 Silver & 3 Bronze), McCann Worldgroup România won six trophies – 3 Gold, 2 Silver and 1 Bronze and UM România gathered 31 points as contributing agency.

Position	Agency	Points
1	Leo Burnett Group / Publicis One România	58
2	McCann Worldgroup România	48
3	UM România	31
3	Jazz Communication	28
4	Media Investment	27
4	MRM // McCann România	27
5	Publicis România / Publicis One România	24
6	MSLGROUP The Practice / Publicis One România	17
7	Cohn & Jansen JWT	16
7	Headvertising	16
7	McCann PR	16
8	GMP Advertising	15
9	Rogalski Damaschin Public Relations	12
10	Graffiti BBDO	10
11	Golin	9
12	Graffiti PR	8
13	Webstyler	7
13	Atelieru de internet	7
13	Initiative Media	7
14	Next Advertising	6
14	Three	6
15	Mediacom	5
15	OMD România	5
16	Kubis Interactive	4
16	Mullen Lowe România	4
17	Conversion	3
17	Media Consulta	3
17	Media House	3
17	Starcom MediaVest / Publicis One România	3
17	United Media Services	3
17	Universal Media	3
18	Chapter 4 Communications România	2
18	Grey România	2
18	Mullen Lowe Profero România	2
18	Nurun / Publicis One România	2
18	Parenting Ads	2
18	Spoon Digital Agency	2
18	Zenith România	2
19	CREATIV PRO DESIGN	1
19	Exact Business Solution	1
19	Flying Elephant	1
19	Frank Group	1
19	Go Studio	1
19	Goya Public Relations	1
19	Porter Novelli Public Relations	1
19	Screen Native	1
19	GMP PR	1