Romanian Effie 2021 Results
The scoring system used to compile the rankings is based on the global ranking system that can be found at: http://effieindex.com. The system takes into account all awards and nominees. For agencies, points are given for all works, as Lead Agency and as Contributing Agency.
The most effective advertisers are Telekom Romania, US FOOD NETWORK and Fashion Days. Telekom Romania received Grand Effie, 2 Gold Effie, 3 Silver and 1 Bronze Effie, US Food Network received 3 Gold Effie and 2 Silver Effie. Fashion Days won 2 Gold Effie and 2 Bronze Effie.
| Advertiser | Points |
| Telekom Romania | 48 |
| US FOOD NETWORK SA | 36 |
| Fashion Days | 24 |
| ING Bank | 22 |
| Procter and Gamble Romania | 22 |
| OLX Group | 20 |
| Rompetrol | 20 |
| Ursus Breweries | 16 |
| Ferrero Romania | 14 |
| Carrefour | 12 |
| Pehart Grup | 12 |
| Catmobile.ro | 10 |
| PepsiCo Romania | 10 |
| TikTok | 10 |
| Bergenbier SA | 8 |
| HBO Romania | 8 |
| Asociatia Envision | 6 |
| BCR | 6 |
| First Bank | 6 |
| Macromex | 6 |
| MASTERCARD | 6 |
| Orange Romania | 6 |
| Orkla Foods | 6 |
| PPG România | 6 |
| Samsung Electronics Romania | 6 |
| eMAG Romania | 4 |
| ENGIE Romania | 4 |
| HCL Online Advertising | 4 |
| Kandia Dulce | 4 |
| REGINA MARIA | 4 |
| Vodafone Romania | 4 |
| ESSITY Romania | 2 |
| Hochland | 2 |
| NN Romania | 2 |
| Valvis Holding | 2 |
| WWF Romania | 2 |
| Valvis Holding | 2 |
| WWF Romania | 2 |
Top 3 winning brands in this competition: Telekom, KFC and Fashion Days.
| Brands | Points |
| Telekom | 48 |
| KFC | 36 |
| FASHION DAYS | 24 |
| ING | 22 |
| OLX | 20 |
| Rompetrol Go | 20 |
| Pampers | 16 |
| Kinder Chocolate | 14 |
| Carrefour | 12 |
| Pufina | 12 |
| Catmobile.ro | 10 |
| Pepsi | 10 |
| TikTok | 10 |
| Ursus Cooler | 8 |
| HBO’s Tuff Money (Bani Negri) | 8 |
| Always | 6 |
| Ardealul | 6 |
| BCR | 6 |
| Beck’s | 6 |
| Edenia | 6 |
| First Bank | 6 |
| Galantom | 6 |
| MASTERCARD | 6 |
| ORANGE | 6 |
| OSKAR | 6 |
| Samsung | 6 |
| URSUS | 4 |
| eMAG Romania | 4 |
| ENGIE Romania | 4 |
| REGINA MARIA | 4 |
| ROM Autentic | 4 |
| Tazz by eMAG | 4 |
| Timisoreana | 4 |
| Vodafone | 4 |
| Aqua Carpatica | 2 |
| Bergenbier | 2 |
| HOCHLAND | 2 |
| Libresse Romania | 2 |
| NN Romania | 2 |
| WWF | 2 |
The top 3 agencies that got the highest score in the competition are Leo Burnett Romania, Publicis Romania and McCann Worldgroup Romania. Leo Burnett Romania won 15 awards – 1 Grand Effie, 5 Gold Effie, 4 Silver Effie and 5 Bronze Effie, Publicis Romania won a total of 10 trophies – 1 Gold Effie, 4 Silver Effie and 5 Bronze Effie and McCann Worldgroup Romania received 8 trophies: 3 Gold Effie, 4 Silver Effie and 1 Bronze Effie.
| Agencies | Points |
| LEO BURNETT | 102 |
| Publicis Romania | 66 |
| McCann Worldgroup România | 60 |
| Jazz Communication | 44 |
| Media Investment | 39 |
| MSL The Practice | 26 |
| UM România | 26 |
| V+O | 24 |
| Kubis | 22 |
| GMP+WEBSTYLER | 20 |
| Graffiti PR | 20 |
| Cheil Centrade | 18 |
| United Media | 17 |
| Zenith România | 17 |
| Mediacom România | 15 |
| Golin | 15 |
| Conversion | 12 |
| Publicis Events | 12 |
| Screen Native | 11 |
| STARCOM | 11 |
| Cohn & Jansen Creative Network | 10 |
| Sector 7 HUB | 10 |
| OMD România | 9 |
| DDB România | 8 |
| Glitch Shop | 8 |
| 2029 production | 7 |
| White Image | 7 |
| Chainsaw Studio | 6 |
| Fractal Communications | 6 |
| Hahaha production | 6 |
| Next Advertising | 6 |
| Promis Advertising | 6 |
| Saatchi & Saatchi + The Geeks | 6 |
| Dare Digital | 5 |
| Digitas România | 5 |
| Global Records | 5 |
| Multi Media Est | 5 |
| TPS Engage | 5 |
| CAP | 4 |
| Exact Business Solutions | 4 |
| MRM // McCann România | 4 |
| Nexio | 4 |
| Studio Interrobang | 4 |
| CaratRomânia | 3 |
| Conan PR | 3 |
| Connect Media | 3 |
| Cyclop Film | 3 |
| DC Communication | 3 |
| Griffin Advertising | 3 |
| GRUP ADVERTISING | 3 |
| Headway | 3 |
| Initiative Media România | 3 |
| Mavericks | 3 |
| Saga Film | 3 |
| Wavemaker România | 3 |
| FRONT LINE MARKETING | 3 |
| MEDIA-TIQUE | 2 |
| OMNIPERFORM Agency | 2 |
| Rogalski Damaschin | 2 |
| Xperience Media Lab | 2 |
| ACTIV AD | 1 |
| Studioset | 1 |
| V8 Interactive | 1 |