Romanian Effie 2022 Results
The scoring system used to compile the rankings is based on the global ranking system that can be found at: https://effieindex.com/updates/The system takes into account all awards and nominees. For agencies, points are given for all works, as Lead Agency and as Contributing Agency.
The most effective advertisers are Procter&Gamble Romania, HCL Online Advertising and, on equal points, Curtea Veche Publishing & Carrefour Romania. Curtea Veche Publishing received Grand Effie, 1 Gold Effie, Procter& Gamble received 1 Gold Effie, 2 Silver Effie and 3 Bronze, HCL Online Advertising received 2 Gold Effie, 1 Silver Effie and 1 Bronze, Carrefour Romania received 2 Silver Effie and 2 Bronze;
| Advertisers | Points |
| Procter & Gamble Romania | 84 |
| HCL Online Advertising | 72 |
| Carrefour Romania | 54 |
| Curtea Veche Publishing | 54 |
| Ferrero Romania | 52 |
| BCR | 48 |
| PepsiCo Romania | 36 |
| VODAFONE ROMANIA | 32 |
| HARTIA ELFI | 30 |
| Fashion Days | 24 |
| ANAIS | 24 |
| SAMSUNG ROMANIA | 20 |
| KFC | 18 |
| ACCEPT | 14 |
| ING BANK | 14 |
| Pago | 14 |
| Autism Voice | 12 |
| MONDELEZ Romania | 12 |
| Orange Romania | 12 |
| Orkla Foods SA | 12 |
| Ursus Breweries | 10 |
| Opera Nationala Bucuresti | 10 |
| OLX Group | 8 |
| First Bank | 8 |
| VISA Romania | 8 |
| Macromex | 6 |
| McDonald’s Romania | 6 |
| BRICO DEPOT | 6 |
| Autovit.ro | 6 |
| eMAG Romania | 6 |
| Samusocial din România | 6 |
| Storia.ro | 6 |
| The Home (SC PAS CONCEPT SRL) | 6 |
| IAB | 4 |
| Bergenbier SA | 2 |
| Asociatia Telefonul Copilului | 2 |
| Heineken Romania | 2 |
| Prefera Foods SA | 2 |
| Provident Financial | 2 |
| Valvis Holding | 2 |
Top 3 winning brands in this competition: Tazz, Curtea Veche, Publishing House and Carrefour Romania:
| Brand | Points |
| Tazz | 72 |
| Curtea Veche Publishing | 54 |
| Ferrero | 50 |
| Carrefour | 50 |
| BCR | 36 |
| Pepsi | 36 |
| Vodafone | 32 |
| ELFI | 30 |
| Head & Shoulders | 30 |
| ARIEL | 26 |
| ANAIS | 24 |
| FASHION DAYS | 24 |
| Samsung | 20 |
| KFC | 18 |
| Accept | 14 |
| ING | 14 |
| PAGO | 14 |
| Ardealul | 12 |
| George | 12 |
| Orange | 12 |
| PAMPERS | 12 |
| TUC | 12 |
| Autism Voice | 12 |
| Fairy, Procter & Gamble | 10 |
| Opera Romana | 10 |
| First Bank | 8 |
| OLX | 8 |
| URSUS | 8 |
| Visa | 8 |
| GILLETTE | 6 |
| Edenia Foods | 6 |
| eMAG Romania | 6 |
| Autovit.ro | 6 |
| Brico Depot | 6 |
| McDonald’s | 6 |
| Samusocial Romania | 6 |
| Storia.ro | 6 |
| The Home | 6 |
| Bringo | 4 |
| IAB MIXX Awards | 4 |
| COOLER | 2 |
| Beck’s | 2 |
| Kinder Felie de Lapte | 2 |
| Neumarkt | 2 |
| Provident | 2 |
| Unfished | 2 |
| WET | 2 |
| Asociația Telefonul Copilului | 2 |
The top 3 agencies that got the highest score in the competition are: Publicis Romania, Leo Burnett Romania, and Jam Session Agency. Publicis Romania won 2 Gold, 4 Silver, 7 Bronze; Leo Burnett won 2 Gold, 3 Silver, 9 Bronze; Jam Session Agency won 2 Gold, 2 Silver, 2 Bronze:
| Publicis Romania | 163 |
| LEO BURNETT | 144 |
| Jam Session Agency | 114 |
| Graffiti PR | 103 |
| McCann Worldgroup Romania | 70 |
| MSL The Practice | 70 |
| House of Arrows | 54 |
| Cheil Centrade | 52 |
| Cohn & Jansen Creative Network | 50 |
| Starcom Romania | 49 |
| MediaCom | 42 |
| Mainstage | The Agency | 36 |
| Conversion | 33 |
| Sector 7 HUB | 29 |
| Havas Worldwide Bucharest | 27 |
| Wavemaker | 27 |
| OMD Romania | 26 |
| DDB Romania | 24 |
| Grapefruit | 24 |
| Funnel Agency | 23 |
| Media Investment Romania | 20 |
| MRM Romania | 19 |
| Viral Nation | 18 |
| W Talent Management Hub | 18 |
| Established Now | 18 |
| Minio Studio | 14 |
| MMS COMMUNICATIONS ROMANIA S.R.L | 13 |
| Pastel Age | 12 |
| Saatchi & Saatchi + The Geeks | 10 |
| Tribal Romania | 9 |
| UM Romania | 9 |
| Golin Romania | 9 |
| Global Records | 7 |
| Initiative Media Romania | 7 |
| TikTok | 7 |
| Studioset | 6 |
| The Good Company | 6 |
| Griffin Advertising | 6 |
| L2 Agency | 6 |
| Carat Romania | 6 |
| FRONT LINE MARKETING | 6 |
| Headvertising | 6 |
| VMLY&R | 6 |
| Cult Market Research | 5 |
| Asociatia de Tineret Impreuna pentru Barcani | 4 |
| Canopy | 4 |
| Chainsaw Europe Studio | 4 |
| Cyclops Films | 4 |
| Multi Media Est Romania | 3 |
| Music Gear | 3 |
| NPR Studio | 3 |
| OLX Group | 3 |
| Glome Studio | 3 |
| Static VFX | 3 |
| Mercury360 | 2 |
| Diud | 2 |
| Dentsu Romania | 1 |
| Fulg Media | 1 |
| GOOD VIBES | 1 |
| ROMANIAN POLICE – PREVENTION DIVISION | 1 |
| Saga Film | 1 |
| Screen Native | 1 |
| Think Digital | 1 |
| 2029 production | 1 |