Romanian Effie Awards 2022 local rankings

Romanian Effie 2022 Results

The scoring system used to compile the rankings is based on the global ranking system that can be found at: https://effieindex.com/updates/The system takes into account all awards and nominees. For agencies, points are given for all works, as Lead Agency and as Contributing Agency.

The most effective  advertisers are Procter&Gamble Romania, HCL Online Advertising and, on equal points, Curtea Veche Publishing & Carrefour Romania. Curtea Veche Publishing received Grand Effie, 1 Gold Effie, Procter& Gamble received 1 Gold Effie, 2 Silver Effie and 3 Bronze, HCL Online Advertising received 2 Gold Effie, 1 Silver Effie and 1 Bronze, Carrefour Romania received 2 Silver Effie and 2 Bronze;

AdvertisersPoints
Procter & Gamble Romania84
HCL Online Advertising72
Carrefour Romania54
Curtea Veche Publishing54
Ferrero Romania52
BCR48
PepsiCo Romania36
VODAFONE ROMANIA32
HARTIA ELFI30
Fashion Days24
ANAIS24
SAMSUNG ROMANIA20
KFC18
ACCEPT14
ING BANK14
Pago14
Autism Voice12
MONDELEZ Romania12
Orange Romania12
Orkla Foods SA12
Ursus Breweries10
Opera Nationala Bucuresti10
OLX Group8
First Bank8
VISA Romania8
Macromex6
McDonald’s Romania6
BRICO DEPOT6
Autovit.ro6
eMAG Romania6
Samusocial din România6
Storia.ro6
The Home (SC PAS CONCEPT SRL)6
IAB4
Bergenbier SA2
Asociatia Telefonul Copilului2
Heineken Romania2
Prefera Foods SA2
Provident Financial2
Valvis Holding2

Top 3 winning brands in this competition: Tazz, Curtea Veche, Publishing House and Carrefour Romania:

BrandPoints
Tazz72
Curtea Veche Publishing54
Ferrero50
Carrefour50
BCR36
Pepsi36
Vodafone32
ELFI30
Head & Shoulders30
ARIEL26
ANAIS24
FASHION DAYS24
Samsung20
KFC18
Accept14
ING14
PAGO14
Ardealul12
George12
Orange12
PAMPERS12
TUC12
Autism Voice12
Fairy, Procter & Gamble10
Opera Romana10
First Bank8
OLX8
URSUS8
Visa8
GILLETTE6
Edenia Foods6
eMAG Romania6
Autovit.ro6
Brico Depot6
McDonald’s6
Samusocial Romania6
Storia.ro6
The Home6
Bringo4
IAB MIXX Awards4
COOLER2
Beck’s2
Kinder Felie de Lapte2
Neumarkt2
Provident2
Unfished2
WET2
Asociația Telefonul Copilului2

The top 3 agencies that got the highest score in the competition are: Publicis Romania, Leo Burnett Romania, and Jam Session Agency. Publicis Romania won 2 Gold, 4 Silver, 7 Bronze; Leo Burnett won 2 Gold, 3 Silver, 9 Bronze; Jam Session Agency won 2 Gold, 2 Silver, 2 Bronze:

Publicis Romania163
LEO BURNETT144
Jam Session Agency114
Graffiti PR103
McCann Worldgroup Romania70
MSL The Practice70
House of Arrows54
Cheil Centrade52
Cohn & Jansen Creative Network50
Starcom Romania49
MediaCom42
Mainstage | The Agency36
Conversion33
Sector 7 HUB29
Havas Worldwide Bucharest27
Wavemaker27
OMD Romania26
DDB Romania24
Grapefruit24
Funnel Agency23
Media Investment Romania20
MRM Romania19
Viral Nation18
W Talent Management Hub18
Established Now18
Minio Studio14
MMS COMMUNICATIONS  ROMANIA S.R.L13
Pastel Age12
Saatchi & Saatchi + The Geeks10
Tribal Romania9
UM Romania9
Golin Romania9
Global Records7
Initiative Media Romania7
TikTok7
Studioset6
The Good Company6
Griffin Advertising6
L2 Agency6
Carat Romania6
FRONT LINE MARKETING6
Headvertising6
VMLY&R6
Cult Market Research5
Asociatia de Tineret Impreuna pentru Barcani4
Canopy4
Chainsaw Europe Studio4
Cyclops Films4
Multi Media Est Romania3
Music Gear3
NPR Studio3
OLX Group3
Glome Studio3
Static VFX3
Mercury3602
Diud2
Dentsu Romania1
Fulg Media1
GOOD VIBES1
ROMANIAN POLICE – PREVENTION DIVISION1
Saga Film1
Screen Native1
Think Digital1
2029 production1
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