Romanian Effie 2022 Results
The scoring system used to compile the rankings is based on the global ranking system that can be found at: https://effieindex.com/updates/The system takes into account all awards and nominees. For agencies, points are given for all works, as Lead Agency and as Contributing Agency.
The most effective advertisers are Procter&Gamble Romania, HCL Online Advertising and, on equal points, Curtea Veche Publishing & Carrefour Romania. Curtea Veche Publishing received Grand Effie, 1 Gold Effie, Procter& Gamble received 1 Gold Effie, 2 Silver Effie and 3 Bronze, HCL Online Advertising received 2 Gold Effie, 1 Silver Effie and 1 Bronze, Carrefour Romania received 2 Silver Effie and 2 Bronze;
Advertisers | Points |
Procter & Gamble Romania | 84 |
HCL Online Advertising | 72 |
Carrefour Romania | 54 |
Curtea Veche Publishing | 54 |
Ferrero Romania | 52 |
BCR | 48 |
PepsiCo Romania | 36 |
VODAFONE ROMANIA | 32 |
HARTIA ELFI | 30 |
Fashion Days | 24 |
ANAIS | 24 |
SAMSUNG ROMANIA | 20 |
KFC | 18 |
ACCEPT | 14 |
ING BANK | 14 |
Pago | 14 |
Autism Voice | 12 |
MONDELEZ Romania | 12 |
Orange Romania | 12 |
Orkla Foods SA | 12 |
Ursus Breweries | 10 |
Opera Nationala Bucuresti | 10 |
OLX Group | 8 |
First Bank | 8 |
VISA Romania | 8 |
Macromex | 6 |
McDonald’s Romania | 6 |
BRICO DEPOT | 6 |
Autovit.ro | 6 |
eMAG Romania | 6 |
Samusocial din România | 6 |
Storia.ro | 6 |
The Home (SC PAS CONCEPT SRL) | 6 |
IAB | 4 |
Bergenbier SA | 2 |
Asociatia Telefonul Copilului | 2 |
Heineken Romania | 2 |
Prefera Foods SA | 2 |
Provident Financial | 2 |
Valvis Holding | 2 |
Top 3 winning brands in this competition: Tazz, Curtea Veche, Publishing House and Carrefour Romania:
Brand | Points |
Tazz | 72 |
Curtea Veche Publishing | 54 |
Ferrero | 50 |
Carrefour | 50 |
BCR | 36 |
Pepsi | 36 |
Vodafone | 32 |
ELFI | 30 |
Head & Shoulders | 30 |
ARIEL | 26 |
ANAIS | 24 |
FASHION DAYS | 24 |
Samsung | 20 |
KFC | 18 |
Accept | 14 |
ING | 14 |
PAGO | 14 |
Ardealul | 12 |
George | 12 |
Orange | 12 |
PAMPERS | 12 |
TUC | 12 |
Autism Voice | 12 |
Fairy, Procter & Gamble | 10 |
Opera Romana | 10 |
First Bank | 8 |
OLX | 8 |
URSUS | 8 |
Visa | 8 |
GILLETTE | 6 |
Edenia Foods | 6 |
eMAG Romania | 6 |
Autovit.ro | 6 |
Brico Depot | 6 |
McDonald’s | 6 |
Samusocial Romania | 6 |
Storia.ro | 6 |
The Home | 6 |
Bringo | 4 |
IAB MIXX Awards | 4 |
COOLER | 2 |
Beck’s | 2 |
Kinder Felie de Lapte | 2 |
Neumarkt | 2 |
Provident | 2 |
Unfished | 2 |
WET | 2 |
Asociația Telefonul Copilului | 2 |
The top 3 agencies that got the highest score in the competition are: Publicis Romania, Leo Burnett Romania, and Jam Session Agency. Publicis Romania won 2 Gold, 4 Silver, 7 Bronze; Leo Burnett won 2 Gold, 3 Silver, 9 Bronze; Jam Session Agency won 2 Gold, 2 Silver, 2 Bronze:
Publicis Romania | 163 |
LEO BURNETT | 144 |
Jam Session Agency | 114 |
Graffiti PR | 103 |
McCann Worldgroup Romania | 70 |
MSL The Practice | 70 |
House of Arrows | 54 |
Cheil Centrade | 52 |
Cohn & Jansen Creative Network | 50 |
Starcom Romania | 49 |
MediaCom | 42 |
Mainstage | The Agency | 36 |
Conversion | 33 |
Sector 7 HUB | 29 |
Havas Worldwide Bucharest | 27 |
Wavemaker | 27 |
OMD Romania | 26 |
DDB Romania | 24 |
Grapefruit | 24 |
Funnel Agency | 23 |
Media Investment Romania | 20 |
MRM Romania | 19 |
Viral Nation | 18 |
W Talent Management Hub | 18 |
Established Now | 18 |
Minio Studio | 14 |
MMS COMMUNICATIONS ROMANIA S.R.L | 13 |
Pastel Age | 12 |
Saatchi & Saatchi + The Geeks | 10 |
Tribal Romania | 9 |
UM Romania | 9 |
Golin Romania | 9 |
Global Records | 7 |
Initiative Media Romania | 7 |
TikTok | 7 |
Studioset | 6 |
The Good Company | 6 |
Griffin Advertising | 6 |
L2 Agency | 6 |
Carat Romania | 6 |
FRONT LINE MARKETING | 6 |
Headvertising | 6 |
VMLY&R | 6 |
Cult Market Research | 5 |
Asociatia de Tineret Impreuna pentru Barcani | 4 |
Canopy | 4 |
Chainsaw Europe Studio | 4 |
Cyclops Films | 4 |
Multi Media Est Romania | 3 |
Music Gear | 3 |
NPR Studio | 3 |
OLX Group | 3 |
Glome Studio | 3 |
Static VFX | 3 |
Mercury360 | 2 |
Diud | 2 |
Dentsu Romania | 1 |
Fulg Media | 1 |
GOOD VIBES | 1 |
ROMANIAN POLICE – PREVENTION DIVISION | 1 |
Saga Film | 1 |
Screen Native | 1 |
Think Digital | 1 |
2029 production | 1 |