Pepsi Co and Graffiti BBDO won Grand Effie for the „Pepsi – Today. Same as yesterday” campaign. The campaign also won Gold in the Non-alcoholic Beverages category. The winners were announced during the Awarding Gala that took place on June 4th at the Romanian Athenaeum.
The Jury chaired by Mr. Mihail Vartosu (IAA Romania Honorary President) awarded 41 trophies (6 Gold, 15 Silver and 20 Bronze) and the Grand Effie.
The winning agencies and companies are: 23 Communication Ideas, Arsenoaiei & Mătăşel, McCann World Group, CAP, Cohn & Jansen JWT, GMP Advertising, Graffiti BBDO, Grey-G2 România, Headvertising, Leo Burnett & Target, Ogilvy & Mather România, Papaya Advertising, Propaganda, Publicis, Saatchi & Saatchi, Sister & Co, Tempo Advertising, The Geeks, Unilever South Central Europe and Webstyler.
See the winners list below:
FOOD PRODUCTS I
BRONZE
- Campaign: The Napolact Cheese Factory is a Cave
- Brand: Napolact
- Company: Napolact
- Submitted by: Propaganda
- Second agency: Eye PR
- Third agency: Senior Interactive
- Media agency: Universal McCann
- Campaign: Becel Love your Hearts
- Brand: Becel
- Company: Unilever South Central Europe
- Submitted by: Unilever South Central Europe
- Agency: Rusu+Bortun
- Second agency: Image PR
- Media agency: Mindshare
FOOD PRODUCTS II
BRONZE
- Campaign: My family inspiration
- Brand: Poiana
- Company: KRAFTS FOODS
- Submitted by: Ogilvy & Mather Romania
SILVER
- Campaign: Home made movies
- Brand: Chio Popcorn
- Company: Intersnack Romania
- Submitted by: Saatchi & Saatchi
- Second agency: Navidoo
- Media agency: Media Investment
GOLD
- Campaign: Romanians are smart
- Brand: ROM
- Company: Kandia Dulce
- Submitted by: McCann Erickson
- Second agency: MRM Worldwide Romania
- Media agency: UM Romania
NON-FOOD PRODUCTS
BRONZE
- Campaign: Your new feminine accessory
- Brand: Always Platinum
- Company: Procter &Gamble Marketing Romania
- Submitted by: Leo Burnett & Target
- Media agency: Starcom MediaVest Group
- Campaign: Back to School
- Brand: Pilot frixion
- Company: Dacris
- Submitted by: The Geeks
- Media agency: Starcom MediaVest Group
SILVER
- Campaign: The Wooden Puppet
- Brand: Rivex
- Company: Interstar Chim
- Submitted by: Tempo Advertising
- Media agency: Zenith Media
- Campaign: Green up your stores
- Brand: Wash & Go
- Company: Procter&Gamble Marketing Romania
- Submitted by: Leo Burnett & Target
- Media agency: Starcom MediaVest Group
ALCOHOLIC BEVERAGES – BEERS & WINES
BRONZE
- Campaign: A beer in a thousand
- Brand: Ciuc Premium
- Company: Heineken Romania
- Submitted by: 23 Communication Ideas
- Media agency: Universal McCann
- Campaign: Bergenbier Unfiltered
- Brand: Bergenbier
- Company: Bergenbier SA
- Submitted by: Leo Burnett & Target
- Second agency: iLeo Marketing
SILVER
- Campaign: Timisoreana On Holidays
- Brand: Timisoreana
- Company: Ursus Breweries
- Submitted by: GMP Advertising
- Campaign: URSUS Evolution
- Brand: URSUS
- Company: Ursus Breweries
- Submitted by: Publicis
- Second agency: Kubis
- Third agency: 2activePR
- Media agency: United Media
GOLD
- Campaign: Achieving leadership – it’s not all about the money
- Brand: Bucegi
- Company: Heineken Romania
- Submitted by: Sister & Co
- Media agency: Universal McCann
NON-ALCOHOLIC BEVERAGES
BRONZE
- Campaign: Doncafé Rich Taste
- Brand: Doncafé
- Company: Strauss Romania
- Submitted by: Leo Burnett & Target
- Second agency: The Geeks
- Campaign: National Fruits Day
- Brand: Granini
- Company: Carlsrom Beverage
- Submitted by: Publicis
- Media agency: MEC Romania
SILVER
- Campaign: Crazy refreshment
- Brand: Prigat
- Company: Pepsi Co
- Submitted by: Graffiti BBDO
- Second agency: 23 Communication Ideas
- Media agency: Mediacom
GOLD
- Campaign: Today. Same as yesterday
- Brand: Pepsi
- Company: Pepsi Co
- Submitted by: Graffiti BBDO
- Second agency: GMP PR
- Third agency: Xplain
- Media agency: Mediacom
DURABLES
SILVER
- Campaign: Just Live
- Brand: Dacia Sandero
- Company: Automobile Dacia
- Submitted by: Graffiti BBDO
- Media agency: OMD România
FINANCIAL SERVICES
GOLD
- Campaign: ING Bank. For Grown-ups.
- Brand: ING Personal
- Company: ING Bank
- Submitted by: CAP
MEDIA & ENTERTAINMENT
BRONZE
- Campaign: You Know Best
- Brand: Romtelecom Dolce
- Company: Romtelecom Romania
- Submitted by: Graffiti BBDO
NON-PROFIT/ PRO-BONO, PUBLIC SERVICE CAMPAIGNS
BRONZE
- Campaign: Save the Virgin Forests
- Brand: World Wide Fund
- Company: WWF – World Wide Fund
- Submitted by: Headvertising
- Media agency: MediaCom
SILVER
- Campaign: The Chase
- Brand: SMURD
- Company: Fundaţia pentru SMURD
- Submitted by: Cohn&Jansen JWT
- Media agency: Starcom MediaVest Group
- Campaign: How long could you wait?
- Brand: Salvează Vieţi
- Company: Salvează Vieţi
- Submitted by: Graffiti BBDO
- Second agency: Kaleidoscope
- Third agency: Free Communication
CORPORATE REPUTATION, IMAGE & IDENTITY
SILVER
- Brand: Petrom
- Company: OMV Petrom
- Submitted by: BBDO Group
- Second agency: Graffiti PR
- Third agency: Graffiti BBDO
- Media agency: Optimedia
GOLD
- Campaign: Time to listen
- Brand: Cosmote
- Company: Cosmote Romania
- Submitted by: Papaya Advertising
- Media agency: Media Investment
TELECOMMUNICATIONS VOICE OFFERS
BRONZE
- Campaign: Consumer Prepaid & Postpaid XMAS 2011
- Brand: Vodafone
- Company: Vodafone Romania
- Submitted by: B.V. McCann Erickson
- Second agency: MRM Worldwide Romania
- Media agency: Universal McCann
- Campaign: Prepaid Spring 2011 – Maximia TV
- Brand: Vodafone
- Company: Vodafone Romania
- Submitted by: B.V. McCann Erickson
- Second agency: MRM Worldwide Romania
- Media agency: OMD Romania
GOLD
- Campaign: Smiley’s Garage
- Brand: Cosmote
- Company: Cosmote Romania
- Submitted by: Ogilvy & Mather Romania
- Media agency: Media Investment
TELECOMMUNICATIONS INTERNET & DATA
BRONZE
- Campaign: For Mom
- Brand: Romtelecom Clicknet
- Company: Romtelecom Romania
- Submitted by: Graffiti BBDO
SILVER
- Campaign: Bundle of the Year
- Brand: Romtelecom
- Company: Romtelecom Romania
- Submitted by: GMP Advertising & Webstyler
OTHERS
BRONZE
- Campaign: Health as it should be
- Brand: Medas
- Company: Medas
- Submitted by: Leo Burnett & Target
- Second agency: iLeo Marketing
- Third agency: The Practice
- Media agency: Starcom MediaVest Group
DAVID VS. GOLIATH
SILVER
- Campaign: Change the city with creativity
- Brand: Grolsch
- Company: Ursus Breweries
- Submitted by: Arsenoaiei & Mătăşel
RENAISSANCE
BRONZE
- Campaign: Doncafé Rich Taste
- Brand: Doncafé
- Company: Strauss Romania
- Submitted by: Leo Burnett & Target
- Second agency: The Geeks
NEW PRODUCT OR SERVICE INTRODUCTIONS
BRONZE
- Campaign: Frog – The Challenger
- Brand: Cosmote
- Company: Cosmote Romania
- Submitted by: Ogilvy & Mather Romania
- Media agency: Media Investment
SUSTAINED SUCCESS
SILVER
- Campaign: Fruits love Granini
- Brand: Granini
- Company: Carlsrom Beverage
- Submitted by: Publicis
SHOPPER MARKETING
BRONZE
- Campaign: Your little one can be the 8th dwarf
- Brand: P&G Multibrand
- Company: Procter&Gamble Romania
- Submitted by: Grey-G2 Romania
SILVER
- Campaign: Caravans
- Brand: Vodafone
- Company: Vodafone Romania
- Submitted by: Grey-G2 Romania
- Campaign: Hero
- Brand: P&G Multibrand
- Company: Procter&Gamble Romania
- Submitted by: Grey-G2 Romania
MEDIA EFFICIENCY
BRONZE
- Campaign: Romanians are smart
- Brand: ROM
- Company: Kandia Dulce
- Submitted by: UM Romania
- Second agency: McCann WorldGroup
- Media agency: UM Romania
- Campaign: Doncafé Coffee Taster
- Brand: Doncafé
- Company: Strauss Romania
- Submitted by: The Geeks
- Media agency: Mediaedge: cia
GRAND EFFIE
- Campaign: Today. Same as yesterday
- Brand: Pepsi
- Company: Pepsi Co
- Submitted by: Graffiti BBDO
- Second agency: GMP PR
- Third agency: Xplain
- Media agency: Mediacom