Romanian Effie Awards 9th edition winners announced!

Pepsi Co and Graffiti BBDO won Grand Effie for the “Pepsi – Today. Same as yesterday” campaign. The campaign also won Gold in the Non-alcoholic Beverages category. The winners were announced during the Awarding Gala that took place on June 4th at the Romanian Athenaeum.

The Jury chaired by Mr. Mihail Vartosu (IAA Romania Honorary President) awarded 41 trophies (6 Gold, 15 Silver and 20 Bronze) and the Grand Effie.

The winning agencies and companies are: 23 Communication Ideas, Arsenoaiei & Mătăşel, McCann World Group, CAP, Cohn & Jansen JWT, GMP Advertising, Graffiti BBDO, Grey-G2 România, Headvertising, Leo Burnett & Target, Ogilvy & Mather România, Papaya Advertising, Propaganda, Publicis, Saatchi & Saatchi, Sister & Co, Tempo Advertising, The Geeks, Unilever South Central Europe and Webstyler.

See the winners list below:

FOOD PRODUCTS I

BRONZE

    • Campaign: The Napolact Cheese Factory is a Cave
    • Brand: Napolact
    • Company: Napolact
    • Submitted by: Propaganda
    • Second agency: Eye PR
    • Third agency: Senior Interactive
    • Media agency: Universal McCann

 

  • Campaign: Becel Love your Hearts
  • Brand: Becel
  • Company: Unilever South Central Europe
  • Submitted by: Unilever South Central Europe
  • Agency: Rusu+Bortun
  • Second agency: Image PR
  • Media agency: Mindshare

FOOD PRODUCTS II

BRONZE

  • Campaign: My family inspiration
  • Brand: Poiana
  • Company: KRAFTS FOODS
  • Submitted by: Ogilvy & Mather Romania

SILVER

  • Campaign: Home made movies
  • Brand: Chio Popcorn
  • Company: Intersnack Romania
  • Submitted by: Saatchi & Saatchi
  • Second agency: Navidoo
  • Media agency: Media Investment

GOLD

  • Campaign: Romanians are smart
  • Brand: ROM
  • Company: Kandia Dulce
  • Submitted by: McCann Erickson
  • Second agency: MRM Worldwide Romania
  • Media agency: UM Romania

NON-FOOD PRODUCTS

BRONZE

    • Campaign: Your new feminine accessory
    • Brand: Always Platinum
    • Company: Procter &Gamble Marketing Romania
    • Submitted by: Leo Burnett & Target
    • Media agency: Starcom MediaVest Group

 

  • Campaign: Back to School
  • Brand: Pilot frixion
  • Company: Dacris
  • Submitted by: The Geeks
  • Media agency: Starcom MediaVest Group

SILVER

    • Campaign: The Wooden Puppet
    • Brand: Rivex
    • Company: Interstar Chim
    • Submitted by: Tempo Advertising
    • Media agency: Zenith Media

 

  • Campaign: Green up your stores
  • Brand: Wash & Go
  • Company: Procter&Gamble Marketing Romania
  • Submitted by: Leo Burnett & Target
  • Media agency: Starcom MediaVest Group

ALCOHOLIC BEVERAGES – BEERS & WINES

BRONZE

    • Campaign: A beer in a thousand
    • Brand: Ciuc Premium
    • Company: Heineken Romania
    • Submitted by: 23 Communication Ideas
    • Media agency: Universal McCann

 

  • Campaign: Bergenbier Unfiltered
  • Brand: Bergenbier
  • Company: Bergenbier SA
  • Submitted by: Leo Burnett & Target
  • Second agency: iLeo Marketing

SILVER

    • Campaign: Timisoreana On Holidays
    • Brand: Timisoreana
    • Company: Ursus Breweries
    • Submitted by: GMP Advertising

 

  • Campaign: URSUS Evolution
  • Brand: URSUS
  • Company: Ursus Breweries
  • Submitted by: Publicis
  • Second agency: Kubis
  • Third agency: 2activePR
  • Media agency: United Media

GOLD

  • Campaign: Achieving leadership – it’s not all about the money
  • Brand: Bucegi
  • Company: Heineken Romania
  • Submitted by: Sister & Co
  • Media agency: Universal McCann

NON-ALCOHOLIC BEVERAGES

BRONZE

    • Campaign: Doncafé Rich Taste
    • Brand: Doncafé
    • Company: Strauss Romania
    • Submitted by: Leo Burnett & Target
    • Second agency: The Geeks

 

  • Campaign: National Fruits Day
  • Brand: Granini
  • Company: Carlsrom Beverage
  • Submitted by: Publicis
  • Media agency: MEC Romania

SILVER

  • Campaign: Crazy refreshment
  • Brand: Prigat
  • Company: Pepsi Co
  • Submitted by: Graffiti BBDO
  • Second agency: 23 Communication Ideas
  • Media agency: Mediacom

GOLD

  • Campaign: Today. Same as yesterday
  • Brand: Pepsi
  • Company: Pepsi Co
  • Submitted by: Graffiti BBDO
  • Second agency: GMP PR
  • Third agency: Xplain
  • Media agency: Mediacom

DURABLES

SILVER

  • Campaign: Just Live
  • Brand: Dacia Sandero
  • Company: Automobile Dacia
  • Submitted by: Graffiti BBDO
  • Media agency: OMD România

FINANCIAL SERVICES

GOLD

  • Campaign: ING Bank. For Grown-ups.
  • Brand: ING Personal
  • Company: ING Bank
  • Submitted by: CAP

MEDIA & ENTERTAINMENT

BRONZE

  • Campaign: You Know Best
  • Brand: Romtelecom Dolce
  • Company: Romtelecom Romania
  • Submitted by: Graffiti BBDO

NON-PROFIT/ PRO-BONO, PUBLIC SERVICE CAMPAIGNS

BRONZE

  • Campaign: Save the Virgin Forests
  • Brand: World Wide Fund
  • Company: WWF – World Wide Fund
  • Submitted by: Headvertising
  • Media agency: MediaCom

SILVER

    • Campaign: The Chase
    • Brand: SMURD
    • Company: Fundaţia pentru SMURD
    • Submitted by: Cohn&Jansen JWT
    • Media agency: Starcom MediaVest Group

 

  • Campaign: How long could you wait?
  • Brand: Salvează Vieţi
  • Company: Salvează Vieţi
  • Submitted by: Graffiti BBDO
  • Second agency: Kaleidoscope
  • Third agency: Free Communication

CORPORATE REPUTATION, IMAGE & IDENTITY

SILVER

  • Brand: Petrom
  • Company: OMV Petrom
  • Submitted by: BBDO Group
  • Second agency: Graffiti PR
  • Third agency: Graffiti BBDO
  • Media agency: Optimedia

GOLD

  • Campaign: Time to listen
  • Brand: Cosmote
  • Company: Cosmote Romania
  • Submitted by: Papaya Advertising
  • Media agency: Media Investment

TELECOMMUNICATIONS VOICE OFFERS

BRONZE

    • Campaign: Consumer Prepaid & Postpaid XMAS 2011
    • Brand: Vodafone
    • Company: Vodafone Romania
    • Submitted by: B.V. McCann Erickson
    • Second agency: MRM Worldwide Romania
    • Media agency: Universal McCann

 

  • Campaign: Prepaid Spring 2011 – Maximia TV
  • Brand: Vodafone
  • Company: Vodafone Romania
  • Submitted by: B.V. McCann Erickson
  • Second agency: MRM Worldwide Romania
  • Media agency: OMD Romania

GOLD

  • Campaign: Smiley’s Garage
  • Brand: Cosmote
  • Company: Cosmote Romania
  • Submitted by: Ogilvy & Mather Romania
  • Media agency: Media Investment

TELECOMMUNICATIONS INTERNET & DATA

BRONZE

  • Campaign: For Mom
  • Brand: Romtelecom Clicknet
  • Company: Romtelecom Romania
  • Submitted by: Graffiti BBDO

SILVER

  • Campaign: Bundle of the Year
  • Brand: Romtelecom
  • Company: Romtelecom Romania
  • Submitted by: GMP Advertising & Webstyler

OTHERS

BRONZE

  • Campaign: Health as it should be
  • Brand: Medas
  • Company: Medas
  • Submitted by: Leo Burnett & Target
  • Second agency: iLeo Marketing
  • Third agency: The Practice
  • Media agency: Starcom MediaVest Group

DAVID VS. GOLIATH

SILVER

  • Campaign: Change the city with creativity
  • Brand: Grolsch
  • Company: Ursus Breweries
  • Submitted by: Arsenoaiei & Mătăşel

RENAISSANCE

BRONZE

  • Campaign: Doncafé Rich Taste
  • Brand: Doncafé
  • Company: Strauss Romania
  • Submitted by: Leo Burnett & Target
  • Second agency: The Geeks

NEW PRODUCT OR SERVICE INTRODUCTIONS

BRONZE

  • Campaign: Frog – The Challenger
  • Brand: Cosmote
  • Company: Cosmote Romania
  • Submitted by: Ogilvy & Mather Romania
  • Media agency: Media Investment

SUSTAINED SUCCESS

SILVER

  • Campaign: Fruits love Granini
  • Brand: Granini
  • Company: Carlsrom Beverage
  • Submitted by: Publicis

SHOPPER MARKETING

BRONZE

  • Campaign: Your little one can be the 8th dwarf
  • Brand: P&G Multibrand
  • Company: Procter&Gamble Romania
  • Submitted by: Grey-G2 Romania

SILVER

    • Campaign: Caravans
    • Brand: Vodafone
    • Company: Vodafone Romania
    • Submitted by: Grey-G2 Romania

 

  • Campaign: Hero
  • Brand: P&G Multibrand
  • Company: Procter&Gamble Romania
  • Submitted by: Grey-G2 Romania

MEDIA EFFICIENCY

BRONZE

    • Campaign: Romanians are smart
    • Brand: ROM
    • Company: Kandia Dulce
    • Submitted by: UM Romania
    • Second agency: McCann WorldGroup
    • Media agency: UM Romania

 

  • Campaign: Doncafé Coffee Taster
  • Brand: Doncafé
  • Company: Strauss Romania
  • Submitted by: The Geeks
  • Media agency: Mediaedge: cia

GRAND EFFIE

  • Campaign: Today. Same as yesterday
  • Brand: Pepsi
  • Company: Pepsi Co
  • Submitted by: Graffiti BBDO
  • Second agency: GMP PR
  • Third agency: Xplain
  • Media agency: Mediacom
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