IAA Romania and UAPR have opened the registrations for the 19th edition of the Romanian EFFIE Awards, starting today.
The registration period for EFFIE 2022 will last until April 13, 2022, as follows:
- EARLY BIRD DEADLINE (until February 28);
- ON TIME DEADLINE (until March 22);
- LAST CHANCE DEADLINE (until April 13).
Other important dates for the EFFIE 2022 Awards are:
- The judging period for Round 1 will take place in May
- The judging period for Round 2 will take place in June
- The Awards Gala will take place in June
The registration timeline can also be viewed in more detail on the EFFIE Romania website: https://bit.ly/Calendar-Effie-Romania.
All projects will be registered online, on the international EFFIE Worldwide platform that can be accessed here: https://effie-romania.acclaimworks.com. On this platform you can register the projects along with the contest form, the creative materials, as well as all of the remaining necessary information relevant to the credits, participant details, and their conformity agreement containing the signature of the company and agency representatives.
We need to mention some important changes in the EFFIE Awards 2022:
- Categories
- The Engaged Communites and Marketing Disruptors categories have been redefined – see https://effie.ro/competition/categories/
- The form dedicated to the Shopper Marketing category was removed, and the registration can now be made through the standard form.
- Judging
- The judging process for Round 1 has a few modifications, more details here – https://effie.ro/competition/judging/
- The maximum number of categories
- Contestants can register the same case in a maximum of 4 categories.
Starting with 2022, the EFFIE Index will be calculated differently:
- The points for finalists and prizes will be awarded exponentially. A linear scale will no longer be used.
- Until now, for a lead agency, the points were awarded as follows: 2 pts for Finalist; 4 pts for Bronze; 6 pts for Silver; 8 pts for Gold; 12 pts for Grand. For contributing agencies = ½ vs lead.
- From 2022 onwards, points will be awarded as follow: 2 pts for Finalist, 6pts for Bronze, 12 pts for Silver, 24 pts for Gold, 48 pts for Grand. For contributing agencies = ½ vs lead, as before.
All details on this year’s changes can be found on the EFFIE website: https://effie.ro/news/#2022.
The eligibility period:
Agencies and companies can register in the competition projects undergone between January 1st 2021 and December 31st 2021, or January 1st 2019 and December 31st 2021 for Sustained Success, which rewards the sustained effort of brands over at least three years.
The Entry Kit and all other information regarding registration can be found on the competition website: www.effie.ro. From here you can also download templates with the contest forms, to prepare your projects ahead of their official registration to the Online Effie Portal. On the official competition website – www.effie.ro – there is a multitude of materials available to participants to help with an easy navigation of the registration platform, as well as useful information for an optimal and efficient representation of the cases.