Effie 2014 Winners and Nominees
PACKAGED FOOD NOMINEES Campaign: Easy as MBS Client: Albalact Brand: Rarăul MBS Entrant Agency: Graffiti BBDO Second Agency: Mercury 360 Media Agency: Next Campaign: More liver, liver, liver Client: Hame România Brand: Antrefrig Entrant Agencies: Graffiti BBDO & Kaleidscope Proximity Media Agency: Media Planning Group România Campaign: Delikat 365 fairytale chicken dishes Client: Unilever Brand: Delikat Entrant Agency: Friends Advertising Second Agencies: Senior Hyperactive, Lowe Varșovia Third Agency: Syscom Digital Media Agency: Mindshare Media Campaign: MEDA. All that is tastier in meat Client: MEDA Prod ’98 Brand: Meda Entrant Agency: Propaganda Media Agency: Optimedia Campaign: Cooking Show Client: Nestlé România Brand: Maggi Secretul Gustului Entrant Agency: Publicis Bucharest Media Agency: Zenith Media Campaign: Unisol the Autumn Olympics Client: Bunge România Brand: Unisol Entrant Agency: Cohn & Jansen JWT Media Agency: Zenith Media BRONZE Campaign: Delikat 365 fairytale chicken dishes Client: Unilever Brand: Delikat Entrant Agency: Friends Advertising Second Agency: Senior Hyperactive, Lowe Varșovia Third Agency: Syscom Digital Media Agency: Mindshare Media SILVER Campaign: Easy as MBS Client: Albalact Brand: Rarăul MBS Entrant Agency: Graffiti BBDO Second Agency: Mercury 360 Media Agency: Next Campaign: More liver, liver, liver Client: Hame România Brand: Antrefrig Entrant Agency: Graffiti BBDO & Kaleidscope Proximity Media Agency: Media Planning Group România GOLD NO WINNER SNACKS, CONFECTIONARY AND DESERTS NOMINEES Campaign: Bucharest Not Budapest Client: Kandia Dulce Brand: Rom Chocolate Bar Entrant Agency: McCann Erickson Third Agency: MRM WorldWide Media Agency: Universal McCann Campaign: Lay’s Vault of Crunchiness Client: PepsiCo România Brand: Lay’s Entrant Agency: Jazz Second Agency: Graffiti BBDO Media Agency: MediaCom Campaign: Lay’s – The Duel Client: PepsiCo România Brand: Lay’s Entrant Agency: Graffiti BBDO Second Agency: Jazz Third Agency: Caan Media Media Agency: OMD BRONZE Campaign: Lay’s Vault of Crunchiness Client: PepsiCo România Brand: Lay’s Entrant Agency: Jazz Second Agency: Graffiti BBDO Media Agency: MediaCom SILVER Campaign: Lay’s – The Duel Client: PepsiCo România Brand: Lay’s Entrant Agency: Graffiti BBDO Second Agency: Jazz Third Agency: Caan Media Media Agency: OMD GOLD Campaign: Bucharest Not Budapest Client: Kandia Dulce Brand: Rom Chocolate Bar Entrant Agency: McCann Erickson Third Agency: MRM WorldWide Media Agency: Universal McCann PERSONAL CARE PRODUCTS & SERVICES NOMINEE Campaign: Oral-B Power Campaign Client: Procter & Gamble România Brand: Oral-B Entrant Agency: Leo Burnett & Target Second Agency: ileo Marketing Interactiv BRONZE NO WINNER SILVER Campaign: Oral-B Power Campaign Client: Procter & Gamble România Brand: Oral-B Entrant Agency: Leo Burnett & Target Second Agency: ileo Marketing Interactiv GOLD NO WINNER HOUSEHOLD SUPPLIES & SERVICES NOMINEES Campaign: Dero 1st December Client: Unilever Brand: Dero Entrant Agency: Mindshare Media Second Agency: Engines Third Agency: Image PR Campaign: The Romanian Traditional Dish Client: Procter & Gamble România Brand: Fairy Entrant Agency: Starcom MediaVest Group Second Agency: Leo Burnett&Target, The Geeks, Graffiti PR Third Agency: New View Media Agency: Mediacom BRONZE Campaign: Dero 1st December Client: Unilever Brand: Dero Entrant Agency: Mindshare Media Second Agency: Engines Third Agency: Image PR SILVER NO WINNER GOLD NO WINNER ALCOHOLIC BEVERAGES – BEERS NOMINEES Campaign: Ursus Cooler Launch Client: Ursus Breweries Brand: Ursus Cooler Entrant Agency: Graffiti BBDO Second Agency: Kubis Interactive Third Agency: Gavrilă & Asociații Media Agency: Media Investment Campaign: Bergenbier Repositioning Client: Bergenbier S.A. Brand: Bergenbier Entrant Agency: Leo Burnett & Target Second Agency: ileo Marketing Interactiv Media Agency: Initiative Media Campaign: Bergenbier Fresh Client: Bergenbier S.A. Brand: Bergenbier Entrant Agency: Leo Burnett & Target Second Agency: ileo Marketing Interactiv Media Agency: Initiative Media Campaign: Entering Top 3 beer brands in Romania Client: Ursus Breweries Brand: Ciucaș Entrant Agency: GMP Advertising BRONZE Campaign: Entering Top 3 beer brands in Romania Client: Ursus Breweries Brand: Ciucaș Entrant Agency: GMP Advertising SILVER Campaign: Bergenbier Repositioning Client: Bergenbier S.A. Brand: Bergenbier Entrant Agency: Leo Burnett & Target Second Agency: ileo Marketing Interactiv Media Agency: Initiative Media GOLD Campaign: Ursus Cooler Launch Client: Ursus Breweries Brand: Ursus Cooler Entrant Agency: Graffiti BBDO Second Agency: Kubis Interactive Third Agency: Gavrilă & Asociații Media Agency: Media Investment DURABLES NOMINEES Campaign: Dacia Stories Client: Dacia România Brand: Dacia Entrant Agency: Graffiti BBDO Second Agency: Publicis Conseil Paris Media Agency: OMD Campaign: 24H Client: Opel Southeast Europe LLC – Romania Office Brand: Opel Entrant Agency: Geometry Global România Campaign: Mini Wreck Client: Opel Southeast Europe LLC – Romania Office Brand: Opel Entrant Agency: Geometry Global România Campaign: Tassimo Women’s Day Client: Mondelez International Brand: Tassimo Entrant Agency: Cohn & Jansen JWT Media Agency: Starcom MediaVest Group Campaign: Childhood Bike Client: Bicicletele Pegas Brand: Pegas Entrant Agency: Publicis Bucharest Media Agency: Starcom MediaVest Group Campaign: Manifesto for creativity Client: Samsung Electronics România Brand: Samsung Entrant Agency: Starcom MediaVest Group & Digital Star BRONZE Campaign: Tassimo Women’s Day Client: Mondelez International Brand: Tassimo Entrant Agency: Cohn & Jansen JWT Media Agency: Starcom MediaVest Group Campaign: Manifesto for creativity Client: Samsung Electronics România Brand: Samsung Entrant Agency: Starcom MediaVest Group & Digital Star SILVER Campaign: Mini Wreck Client: Opel Southeast Europe LLC – Romania Office Brand: Opel Entrant Agency: Geometry Global România GOLD Campaign: Childhood Bike Client: Bicicletele Pegas Brand: Pegas Entrant Agency: Publicis Bucharest Media Agency: Starcom MediaVest Group RETAIL NOMINEES Campaign: Play with your inspiration Client: Mega Image Brand: Mega Image Entrant Agency: McCann Erickson Media Agency: United Media Campaign: Million Ways to Enjoy Client: eMAG Brand: eMAG Entrant Agency: Geometry Global România Second Agency: OMD Campaign: KFC – Win a garlic sauce in New York Client: KFC România Brand: KFC România Entrant Agency: McCann Erickson Media Agency: Universal McCann Campaign: Everything you can plug in Client: Carrefour România Brand: Carrefour Hypermarket Entrant Agency: Publicis Bucharest Media Agency: Zenith Media BRONZE Campaign: Million Ways to Enjoy Client: eMAG Brand: eMAG Entrant Agency: Geometry Global România Second Agency: OMD SILVER NO WINNER GOLD Campaign: Play with your inspiration Client: Mega Image Brand: Mega Image Entrant Agency: McCann Erickson Media Agency: United Media FINANCIAL SERVICES NOMINEES Campaign: Stan Pățitu Client: Gothaer Asigurări Reasigurări Brand: Gothaer Entrant Agency: Lowe & Partners Second Agency: Golin Harris Media Agency: BPN Campaign: Puncte Oriunde Client: Bancpost Brand: Bancpost Entrant Agency: Lowe & Partners