We are happy to announce this year’s Steering Committee. This group of awarded industry leaders is coming together to guide the competition, ensuring it remains impactful and relevant. Their expertise will help shape the strategic direction of Effie, reinforcing its position as the gold standard for marketing effectiveness.
The President of the 2025 Effie Steering Committee is Ștefan Chirițescu, Chief Strategy Officer, McCann Worldgroup România.
Meet all the members:
Diana Crâșmariu – General Manager, Cohn & Jansen Creative Network
Răzvan Acsente – Chief Marketing Officer, Tazz
Elia Cazan – Senior Director Brand & Sales, P&G South East Europe
Maria Sarivan – Strategy and Branding Director, Leo Burnett Group România
Cătălin Albu – Associate Managing Director, Publicis România
Laurențiu Semeniuc – Head of Strategy, Saatchi Creative Hub
Roxana Memetea – Managing Partner, DDB România
Ioana Cadîr – General Manager, Jam Session Agency
Katerina Todorovski – Head of Brand Marketing, Banca Comercială Română
Monica Dudău – Senior Marketing Manager, Storia & OLX Imobiliare
Sergiu Mircea – Director Executiv, Marketing & Comunicare, Banca Transilvania
Carmen Miruță – Business Leader, Marketing Operations & Strategy, Cheil Centrade
More details about the committee members and their responsibilities will be available soon.
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EFFIE Awards is an international festival under license from EFFIE Worldwide, Inc. The EFFIE Awards was launched in 1968 in the USA. The Romanian EFFIE Awards is a leading event of the marketing and communication industry, organized by the International Advertising Association Romania (IAA Romania), in partnership with the Union of Romanian Advertising Agencies (UAPR).