What’s new in 2025!

Grand Effie will be decided by a Grand Jury!
This jury will consist of independent jurors, not involved in the first two rounds of judging.
As a principle, Grand Jury will be made of international professionals covering creative, strategy, marketing, research as well as a representative of Effie International, and it will be led by the Jury Chair.
The Grand Effie represents the single best case submitted in a given year.
Effie awards Ideas that Work - the great ideas that achieve real results and the strategy that goes into creating them.

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