Purity Test – Grand Effie 2015
Last night, at the Romanian Athenaeum, were awarded the winners of the12th edition of the Romanian Effie Awards: 26 trophies, including 1 Grand Effie, 4 Gold trophies, 9 Silver and 12 Bronze went to 12 communication agencies. The competition had a total of 99 entries.
The Grand Effie trophy – was received this year by the „Purity Test” campaign – Aqua Carpatica (Valvis Holding), by CohnandJansen JWT. The agency won another 3 awards: Gold in the „Non-alcoholic beverages” category and Bronze in „Brand Experience” for Aqua Carpatica – „Purity Test” and Silver also in the „Non-alcoholic beverages” category, for Jacobs 3ȋn1 – for ‘”Full-job passion”.
The agencies and companies awarded: 23 Communication Ideas (for Corso), CohnandJansen JWT (for Aqua Carpatica and Jacobs 3ȋn1), DDB Romania (for Praktiker), Digital Star (for BILLA, Geometry Global Romania (for Observator), GMP Advertising (for Telekom and Ciucaş), Graffiti BBDO (for Pepsi and Dacia), Leo Burnett Group (for BRD-Groupe Société Générale and OMV Petrom), McCann Worldgroup Bucharest (for ROM, Cif, UniCredit Tiriac Bank, Vodafone and Neumarkt), Publicis Romania (for Pegas and Visa), Orange Romania and The Geeks (for Mercador and OLX).
Four Gold trophies were given this year, in the following categories: „Non-alcoholic beverages”, for Aqua Carpatica – „Purity Test”, „Telecommunication Internet & Data” for Orange Romania – „Dance with Millidge and Doig”, „Financial Services” for „Visa – ANYTHING” and „Sustained Success” campaign „Vodafone Network”.
The jury was chaired by Neal Davies, President & CEO Effie Worldwide and gathered 60 marketing, research and communication specialists.
Effie 2015 Winners & Nominees
PACKAGED FOOD
NOMINEE
Campaign: Napolact Sana, from the goodness of Ardeal
Client: Friesland Campina
Brand: Napolact
Entrant Agency: Propaganda
Second Agency: SeniorHyper
Media Agency: UM România
NO WINNER
SNACKS, CONFECTIONERY AND DESERTS
NOMINEES
Campaign: OF CORSO
Client: MACROMEX
Brand: CORSO
Entrant Agency: 23 Communication Ideas
Second Agency: Digital Star
Media Agency: Starcom Mediavest Group
Campaign: Revenge is sweet
Client: Kandia Dulce
Brand: ROM
Entrant Agency: McCann Worldgroup Bucharest
Media Agency: UM România
BRONZE
Campaign: OF CORSO
Client: MACROMEX
Brand: CORSO
Entrant Agency: 23 Communication Ideas
Second Agency: Digital Star
Media Agency: Starcom Mediavest Group
SILVER
Campaign: Revenge is sweet
Client: Kandia Dulce
Brand: ROM
Entrant Agency: McCann Worldgroup Bucharest
Media Agency: UM România
PERSONAL CARE PRODUCTS & SERVICES
NOMINEE
Campaign: Oral-B Campaign
Client: Procter & Gamble România
Brand: Oral-B Electric Toothbrush
Entrant Agency: Leo Burnett Group
NO WINNER
HOUSEHOLD SUPPLIES & SERVICES
NOMINEE
Campaign: Cif Cleans Romania
Client: Unilever South Central Europe (USCE)
Brand: Cif
Entrant Agency: McCann Worldgroup Bucharest
Media Agency: Mindshare
BRONZE
Campaign: Cif Cleans Romania
Client: Unilever South Central Europe (USCE)
Brand: Cif
Entrant Agency: McCann Worldgroup Bucharest
Media Agency: Mindshare
ALCOHOLIC BEVERAGES – BEERS
NOMINEES
Campaign: A Reward from the Brewer
Client: URSUS Breweries
Brand: Timișoreana
Entrant Agency: GMP Advertising
Campaign: Taking over economy beer leadership
Client: URSUS Breweries
Brand: Ciucaș
Entrant Agency: GMP Advertising
Campaign: Noroc. Gustul meșteșugit, nu nimerit!
Client: Bergenbier S.A.
Brand: Noroc
Entrant Agency: Leo Burnett Group
Media Agency: Initiative Media
BRONZE
Campaign: Taking over economy beer leadership
Client: URSUS Breweries
Brand: Ciucaș
Entrant Agency: GMP Advertising
SILVER
No Winner
GOLD
No Winner
NON-ALCOHOLIC BEVERAGES
NOMINEES
Campaign: Full-passion job
Client: Mondelez România
Brand: Jacobs 3ȋn1
Entrant Agency: CohnandJansen JWT
Second Agency: Atelieru
Media Agency: Carat Media
Campaign: Purity Test
Client: Valvis Holding
Brand: Aqua Carpatica
Entrant Agency: CohnandJansen JWT
Media Agency: Media Investment
Campaign: Be on plus
Client: PepsiCO
Brand: PEPSI
Entrant Agency: Graffiti BBDO
Media Agency: OMD
BRONZE
Campaign: Be on plus
Client: PepsiCO
Brand: PEPSI
Entrant Agency: Graffiti BBDO
Media Agency: OMD
SILVER
Campaign: Full-passion job
Client: Mondelez România
Brand: Jacobs 3ȋn1
Entrant Agency: CohnandJansen JWT
Second Agency: Atelieru
Media Agency: Carat Media
GOLD
Campaign: Purity Test
Client: Valvis Holding
Brand: Aqua Carpatica
Entrant Agency: CohnandJansen JWT
Media Agency: Media Investment
DURABLES
NOMINEES
Campaign: Urban Color
Client: Pegas
Brand: Pegas
Entrant Agency: Publicis România
Campaign: Success Made in Romania
Client: Dacia Automobile
Brand: Dacia
Entrant Agency: Graffiti BBDO
Media Agency: OMD
BRONZE
Campaign: Urban Color
Client: Pegas
Brand: Pegas
Entrant Agency: Publicis România
SILVER
Campaign: Success Made in Romania
Client: Dacia Automobile
Brand: Dacia
Entrant Agency: Graffiti BBDO
Media Agency: OMD
RETAIL
NOMINEES
Campaign: The BILLA Social Catalogue
Client: BILLA România
Brand: BILLA
Entrant Agency: Digital Star
Campaign: Carrefour – CopyStore
Client: Carrefour România
Brand: Carrefour România
Entrant Agency: Publicis România
Campaign: From house to home
Client: PRAKTIKER România
Brand: Praktiker
Entrant Agency: DDB România
Second Agency: Tribal Worldwide România
BRONZE
Campaign: The BILLA Social Catalogue
Client: BILLA România
Brand: BILLA
Entrant Agency: Digital Star
Campaign: From house to home
Client: PRAKTIKER România
Brand: Praktiker
Entrant Agency: DDB România
Second Agency: Tribal Worldwide România
SILVER
No Winner
GOLD
No Winner
FINANCIAL SERVICES
NOMINEES
Campaign: BRD Western Union
Client: BRD-Groupe Société Générale
Brand: BRD-Groupe Société Générale
Entrant Agency: Leo Burnett Group
Media Agency: Zenith Media
Campaign: BRD Mortgage Loan
Client: BRD-Groupe Société Générale
Brand: BRD-Groupe Société Générale
Entrant Agency: Leo Burnett Group
Media Agency: Zenith Media
Campaign: VISA – ANYTHING
Client: Visa Europe
Brand: Visa
Entrant Agency:Publicis România
Campaign: Personal Achievements Loan
Client: UniCredit Țiriac Bank
Brand: UniCredit Consumer Finance
Entrant Agency: McCann Worldgroup Bucharest
Media Agency: Mediacom
Campaign: M-Pesa Launch
Client: Vodafone România
Brand: Vodafone
Entrant Agency: McCann Worldgroup Bucharest
Media Agency: UM România
BRONZE
Campaign: BRD Western Union
Client: BRD-Groupe Société Générale
Brand: BRD-Groupe Société Générale
Entrant Agency: Leo Burnett Group
Media Agency: Zenith Media
Campaign: Personal Achievements Loan
Client: UniCredit Țiriac Bank
Brand: UniCredit Consumer Finance
Entrant Agency: McCann Worldgroup Bucharest
Media Agency: Mediacom
SILVER
No Winner
GOLD
Campaign: VISA – ANYTHING
Client: Visa Europe
Brand: Visa
Entrant Agency:Publicis România
MEDIA & ENTERTAINMENT
NOMINEE
Campaign:Family or the family?
Client: HBO România
Brand: HBO
Entrant Agency:Centrade Integrated
Media Agency: Media Investment
TELECOMMUNICATIONS VOICE OFFERS
NOMINEE
Campaign: Experiences together
Client: Telekom
Brand: Telekom
Entrant Agency:GMP Advertising
Second Agency: Webstyler
BRONZE
No Winner
SILVER
Campaign: Experiences together
Client: Telekom
Brand: Telekom
Entrant Agency:GMP Advertising
Second Agency: Webstyler
TELECOMMUNICATIONS INTERNET & DATA
NOMINEE
Campaign: Dance with Millidge and Doig
Client: Orange România
Brand: Orange
Submitted by:Orange România
Agencies: Wieden + Kennedy & Publicis România
Media Agency: Initiative Media
BRONZE
No Winner
SILVER
No Winner
GOLD
Campaign: Dance with Millidge and Doig
Client: Orange România
Brand: Orange
Submitted by:Orange România
Agencies: Wieden + Kennedy & Publicis România
Media Agency: Initiative Media
OTHERS
NOMINEES
Campaign: Place an ad on Mercador
Client: Allegro Online Services
Brand: Mercador
Entrant Agency:The Geeks
Second Agency: New Black
Media Agency: Optimum Media Direction Plan & Buy
Campaign: Mercador becomes OLX
Client: Allegro Online Services
Brand: OLX
Entrant Agency:The Geeks
Media Agency: Optimum Media Direction Plan & Buy
BRONZE
Campaign: Mercador becomes OLX
Client: Allegro Online Services
Brand: OLX
Entrant Agency:The Geeks
Media Agency: Optimum Media Direction Plan & Buy
SILVER
Campaign: Place an ad on Mercador
Client: Allegro Online Services
Brand: Mercador
Entrant Agency:The Geeks
Second Agency: New Black
Media Agency: Optimum Media Direction Plan & Buy
SUSTAINED SUCCESS
NOMINEES
Campaign: Entering top 3 beers in Romania
Client: URSUS Breweries
Brand: Ciucaș
Entrant Agency:GMP Advertising
Campaign: Vodafone Network
Client: Vodafone România
Brand: Vodafone
Entrant Agency:McCann Worldgroup Bucharest
Campaign: The Strong and Bitterish Taste
Client: Heineken România
Brand: Neumarkt
Entrant Agency:McCann Worldgroup Bucharest
Media Agency: Starcom Mediavest Group
BRONZE
No Winner
SILVER
Campaign: Entering top 3 beers in Romania
Client: URSUS Breweries
Brand: Ciucaș
Entrant Agency:GMP Advertising
Campaign: The Strong and Bitterish Taste
Client: Heineken România
Brand: Neumarkt
Entrant Agency:McCann Worldgroup Bucharest
Media Agency: Starcom Mediavest Group
GOLD
Campaign: Vodafone Network
Client: Vodafone România
Brand: Vodafone
Entrant Agency:McCann Worldgroup Bucharest
SHOPPER MARKETING
NOMINEES
Campaign: P&G The Cleaning Experts from Carrefour
Client: Procter & Gamble România
Brand: P&G Multibrand
Entrant Agency:Geometry Global România
Second Agency: New View
Campaign: P&G Smart Fun at Cora
Client: Procter & Gamble România
Brand: Pampers
Entrant Agency:Geometry Global România
Second Agency: New View
NO WINNER
BRAND EXPERIENCE
NOMINEES
Campaign: Dew the grind
Client: Pepsico
Brand: Mountain Dew
Entrant Agency:Kaleidoscope Proximity
Media Agency: Mediacom
Campaign: Turn On Magenta
Client: Telekom
Brand: Telekom
Entrant Agency:GMP Advertising
Second Agency: Webstyler
Campaign: Purity Test
Client: Valvis Holding
Brand: Aqua Carpatica
Entrant Agency:CohnandJansen JWT
Media Agency: Media Investment
Campaign: Come back, Romanian!
Client: Kandia Dulce
Brand: ROM
Entrant Agency:McCann Worldgroup Bucharest
Media Agency: UM România
BRONZE
Campaign: Purity Test
Client: Valvis Holding
Brand: Aqua Carpatica
Entrant Agency:CohnandJansen JWT
Media Agency: Media Investment
SILVER
Campaign: Turn On Magenta
Client: Telekom
Brand: Telekom
Entrant Agency:GMP Advertising
Second Agency: Webstyler
GOLD
No Winner
GOOD WORKS EFFIE – BRANDS (CSR)
NOMINEES
Campaign: The RGB News
Client: Observator / Antena 1, Antena 3 / Intact Media Group
Brand: Observator
Entrant Agency: Geometry Global România
Campaign: Țară, Țară vrem campioane!
Client: OMV Petrom
Brand: OMV Petrom
Entrant Agency: Leo Burnett Group
Media Agency: Optimedia
Credits: Media Pro Group
BRONZE
Campaign: The RGB News
Client: Observator / Antena 1, Antena 3 / Intact Media Group
Brand: Observator
Entrant Agency: Geometry Global România
SILVER
Campaign: Țară, Țară vrem campioane!
Client: OMV Petrom
Brand: OMV Petrom
Entrant Agency: Leo Burnett Group
Media Agency: Optimedia
Credits: Media Pro Group
MEDIA INNOVATION
NOMINEE
Campaign: Dorna – Windows of hope
Client: The Coca-Cola Company
Brand: Dorna
Entrant Agency: McCann Worldgroup Bucharest
Second Agency: McCann PR
Third Agency: MRM România
Media Agency: UM România
NO WINNER
SINGLE MEDIA COMPANY ACTIVATION
NOMINEES
Campaign: The RGB News
Client: Observator / Antena 1, Antena 3 / Intact Media Group
Brand: Observator
Entrant Agency: Geometry Global România
Campaign: The BILLA Social Catalogue
Client: BILLA România
Brand: BILLA
Entrant Agency: Digital Star
NO WINNER
GRAND EFFIE
NOMINEES
Campaign: Dance with Millidge and Doig
Client: Orange România
Brand: Orange
Submitted by:Orange România
Agencies: Wieden + Kennedy & Publicis România
Media Agency: Initiative Media
Campaign: Purity Test
Client: Valvis Holding
Brand: Aqua Carpatica
Entrant Agency: CohnandJansen JWT
Media Agency: Media Investment
Campaign: VISA – ANYTHING
Client: Visa Europe
Brand: Visa
Entrant Agency:Publicis România
GRAND EFFIE WINNER – EFFIE 2015
Campaign: Purity Test
Client: Valvis Holding
Brand: Aqua Carpatica
Entrant Agency: CohnandJansen JWT
Media Agency: Media Investment