Effie Romania is proud to announce that Iva Bennefeld-Stepanic, VP Marketing & Brand Excellence Europe | International, Mondelez, Switzerland, will serve as the Jury Chair for the 2025 Effie Awards Romania.
A seasoned marketing leader with over two decades of global experience in building iconic brands and driving marketing excellence, Iva Bennefeld-Stepanic brings a wealth of insight, vision, and strategic thinking to the prestigious role.
At Mondelēz, she has been instrumental in shaping brand strategies across markets, driving innovation, and fostering a culture of purpose-driven creativity and measurable impact.
Her appointment underscores Effie Romania’s ongoing commitment to celebrating the highest standards of marketing effectiveness and inspiring the industry through bold leadership and international perspective.
“We live in times of high volatility and tension,” said Iva Bennefeld-Stepanic, where our business challenges are manifold and demanding. In this context, more than ever, we need to ensure that our work as marketeers delivers value. Value to our consumers & customers, value to the business and value to the society and environment. Effie is the gold standard of advertising – where creativity meets real impact ensuring value creation. And in this spirit, I look very much forward to be part of the Romanian Effies this year – to get inspired by fresh, bold and impactful campaigns that stand out and make a difference!”