“The Book Fact Checker” is the Grand Effie 2026, a campaign signed by VML România. Client: Cărturesti
20 agencies were awarded at the 23rd edition of the Effie 2026 Gala. In total, 1 Grand Effie, 11 Gold Effie, 15 Silver Effie, and 22 Bronze Effie were awarded.
The agencies awarded this year are:
Cohn & Jansen Creative Network // DDB Romania // FENNEC // Golin Ketchum // GRF+// International Waters Studio // Jam Session Agency // Leo Bucharest // LINE Agency // McCann Bucharest // Ogilvy Romania // Orkla Foods Romania // Oxygen // Publicis Romania // Punk Agency // Saatchi & Saatchi + The Geeks // UAUtorul // VML Romania // WOPA Communication // Zenith Romania
The brands that received awards are:
AQUA Carpatica Flavours // BCR // Bergenbier // Cărturești // CEC Bank // Covalact de Țară// Curtea Veche Publishing // Delikat // eMAG // George // Gillette // Head & Shoulders // ING Bank // KFC // Magnum // Nemira // Orange // Pampers // Pepsi // Raiffeisen Bank // Regina Maria // Salt Bank // Save The Children // The Coalition for Gender Equality // TOMI // Visa // Vodafone
According to the Romanian Effie Rankings, calculated based on the international Effie Index system, Client of the Year is Regina Maria, Brand of the Year is Regina Maria and Agency of the Year is Leo Bucharest.
President of Romanian Effie Awards Steering Committee 2026: Ioana Cadîr, General Manager, Jam Session Agency
The Effie 2026 Organizing Committee was composed of: Ștefan Chirițescu, Chief Strategy Officer, McCann Bucharest// Diana Crâșmariu, General Manager & Head of Strategy, Cohn & Jansen Creative Network// Cătălin Albu, Associate Managing Director, Publicis Romania// Roxana Memetea, Managing Partner, DDB România// Laurențiu Semeniuc, Head of Strategy, Saatchi Creative Hub// Elia Cazan, Senior Director Brand & Sales, P&G South East Europe// Sergiu Mircea, Executive Director Marketing, Communication and CX, Banca Transilvania// Maria Vatamanu, Head of Strategy, MRM România// Oana Năstase, Integrated Strategy Director, Leo Bucharest// Valentina Vesler, Head of Communications, Valvis Holding// Roxana Mătășel, Marketing Director, Sphera Franchise Group// Monica Dudău, Head of Marketing, Real Estate Europe, OLX Group
Jury Chair for the 2026 Effie Awards Romania: Neal Davies – Chairman, TBWA Ireland
A detailed list of the winners of the Romanian Effie Awards 2026 can be found below:
The 2026 edition of the EFFIE Awards was supported by: Gold Partner – George. Primul banking inteligent; Presented by – Coca-Cola, Kaufland și Mastercard; Creative Partner – Leo Bucharest; Strategic Partner – NielsenIQ; Official auditor of the judging process of the Competition: Deloitte România; Media Partners – PROTV, IQads, Smark, Revista Biz, Pagina de Media, The Institute, Profit.ro; Beverage Partners – Jidvei și Ursus Breweries; Official Venue Partner – Hotel Caro.