“Unexpected heroes” is the Grand Effie, a campaign signed by Leo Burnett Bucharest. Client: Procter & Gamble.
The Grand Effie Award Romania 2025 was unanimously chosen by the Grand Jury from a shortlist of six gold-winning cases.
18 agencies were awarded at the 22th edition of the Effie 2025 Gala. In total, 1 Grand Effie, 9 Gold Effie, 11 Silver Effie, and 30 Bronze Effie were awarded.
The agencies awarded this year are: Cohn & Jansen Creative Network// DDB Romania// FCB Bucharest// Fullhouse OGILVY// Golin// HUBvertising // Jam Session Agency// Leo Burnett Bucharest// McCann Bucharest// MRM Romania// OMD Romania// Oxygen// Publicis Relations// Publicis Romania // Punk Agency// Saatchi & Saatchi + The Geeks// VML Romania// Zenith Romania.
The brands that received awards are: AQUA Carpatica Kids// Coca-Cola// Durex// Echipa Nationala de Fotbal a Romaniei// eJobs// Gerovital Kids// ING// KFC// Lay’s Romania// Lenor// Lidl Romania// Linco Patisero// McDonald’s// MedLife// Milka// Napolact// NATURLI’ // Nemira Publishing House// Old Spice// Pampers// Philips Avent// Regina Maria// RetuRO SGR// Salt Bank// Secom// Takis// Tomi// Vodafone// Voxa.
According to the Romanian Effie Rankings, calculated based on the international Effie Index system, Client of the Year is Salt Bank, Brand of the Year is Procter & Gamble Romania and Agency of the Year is Leo Burnett Bucharest.
President of Romanian Effie Awards Steering Committee 2025: Ștefan Chirițescu, Chief Strategy Officer, McCann Worldgroup Romania.
The Effie 2025 Organizing Committee was composed of: Cătălin Albu – Publicis Romania, Diana Crâșmariu – Cohn&Jansen Creative Network, Elia Cazan – P&G South East Europe, Ioana Cadîr – Jam Session Agency, Katerina Todorovski – BCR, Laurențiu Semeniuc – Saatchi Creative Hub, Maria Sarivan – Leo Burnett Group, Monica Dudău – Storia si OLX Imobiliare, Răzvan Acsente – WOLT, Roxana Memetea – DDB Romania și Sergiu Mircea – Banca Transilvania, Carmen Miruță.
Jury Chair for the 2025 Effie Awards Romania: Iva Bennefeld-Stepanic, VP Marketing & Brand Excellence Europe | International, Mondelez, Switzerland.
A detailed list of the winners of the Romanian Effie Awards 2025 can be found below: 🎉
Gold Partner: George. Primul banking inteligent.
Partners: Coca-Cola, Kaufland, Mastercard, Vodafone, Madri Excepcional și Saga Film.
Creative Partner: Cohn & Jansen Creative Network
Strategic partner: NielsenIQ
Media Partners: PRO TV, IQads, Smark, Pagina de Media, The Institute, Phoenix Media, Profit.ro.