Kaufland - Animaterra
Information
Campaign: Animaterra
Brand: Kaufland
Client: Kaufland România
Submitted by: Leo Burnett Group/ Publicis One România
Contributing Agency: Universal McCann
Background/Objectives
Strategy
Results
Background/objectives:
During the summer of 2017 Kaufland ran a collectible campaign, with puzzle pieces, aiming to generate increased sales compared to the summer of 2016.
Strategy:
Transforming a simple collectible into a 360 gaming experience, with each communication medium being a piece in the puzzle of the story.
Results:
All results surpassed objectives.
OOH
