AQUA Carpatica Flavours - Wrong Labelling

With the launch of AQUA Carpatica Flavours we launched a new type of refreshment in Romania - Sparkling Flavoured Water - which, right from the start, became a challenger to established brands and refreshments categories.
With a disruptive launch campaign in which it protested against its own label, AQUA Carpatica Flavours started social conversations and gained organic reach and engagements in different communities.