Grolsch - Awake Music Experiment
Information
Campaign: Awake Music Experiment
Brand: Grolsch
Client: Ursus Breweries
Submitted by: Kubis Interactive
Contributing Agencies: Media Investment, Aural Eye
Background/Objectives
Strategy
Results
Background/objectives:
After 7 years of success inside of creative communities, Groslch needed to expand its brand addressability.
Strategy:
We leveraged music as a currency for a larger target in order to democratize the definition of creativity as creativity is the brand communication territory.
Results:
Grolsch registered the best scores for consideration and consumption indicators.
Online
Others
