BCR - Financial Intelligence

Information
Public Case Summary

Campaign: Financial Intelligence
Brand: BCR
Lead Agency: Cohn & Jansen Creative Network

While Romania is on the last place in Europe when it comes to financial literacy, BCR helps Romanians become more financially intelligent on the long run:
1) By democratising the principles of financial intelligence with a new perspective:using basic rules to apply in your daily life.
2)  Keeps you financially healthy so you can face change safely and make the responsible financial decision without giving up on what really matters to you.
3) Act on your financially intelligence, so you can feel free to make the changes that strengthen you.

Creative reel

Images of Creative Work

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