Bergenbier S.A - Bergenbier Football

Information

Campaign: Bergenbier Football
Client: Bergenbier S.A.
Brand: Bergenbier
Submitted by: Leo Burnett România/Publicis One
Contributing Agency: First Content Studio

Background/Objectives

Strategy

Results

Background/objectives:

Turn football association into a sustainable growth pillar, by engaging fans in an un-precedented way behind Euro (2016) long expected qualification.

Strategy:

Create the consumption reflex that Football= Friends + Bergenbier by positioning Bergenbier as the default beer for football that offers supporters unique experiences.

Results:

All results exceeded objectives.