Kaufland - Bunorama
Information
Campaign: Bunorama
Brand: Kaufland
Client: Kaufland
Submitted by: Leo Burnett România
Background/Objectives
Strategy
Results
Background/objectives:
Kaufland had to break the promotional clutter in its category through with a collectible campaign, that had to engage the kids and their parents; and generate extra-sales on top.
Strategy:
Turn the Kaufland’s collectible promotion into an enjoyable educational experience
The Good Living-City, Made of Collectible Items: BUNORAMA.
Results:
Driving massive amounts of participation and engagement for the brand, increasing the core attributes of Kaufland’s promise and a positive impact in sales.
TV
Radio
OOH
Digital
Other
