Carrefour - Kitchen Rebels
Information
Public Case Summary
Campaign: Kitchen Rebels
Brand: Carrefour
Lead Agency: Publicis Romania
The case details how Carrefour rebuilt its food offering credentials by switching its perspective from product-centric to human-centric. The Kitchen Rebels campaign named the style of Romanian cuisine - rebellion vs cooking standardization; championed the home cooks who keep it alive.
Creative Reel
Images of Creative Work
KV
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