Carrefour - The chain of good

THE CHAIN OF GOOD - An outstanding example on how to build and grow a brand community and a differentiating loyalty program. Act for Good loyalty app campaign showcased, celebrated & congratulated the community members, raising their number to 2Million (+40% YOY), while reaching an all-time-high number of app installs/ month & all-time-high revenue share coming through the AFG app. Not only this, our comms gestures significantly increased loyalty & local products brand indicators, no. of in-app donors, traffic and ad performance funnel & indicators.