KFC - Christmas Bucket
Campaign: Christmas Bucket
Brand: KFC
Client: US FOOD NETWORK SA
Lead Agency: McCann Worldgroup România
Contributing Agency: UM România
Public Case Summary:
Due to pandemic restrictions, a general state of uncertainty ruled over the fate of restaurants at the end of 2020, especially challenging for KFC which relies on indoor locations. This added to a category decreasing in value by almost 30% due to reduced consumer frequency and the traditional competition with local seasonal home-cooking. KFC’s holidays’ scenarios stimulated the craving for the beloved taste, without introducing any innovations or seasonal editions. KFC was the top-of-mind fast-food brand, managing the highest consideration and frequency scores from 2020, while being outspent by competitors.
Team: Costin Bogdan // Executive Creative Director McCann Worldgroup România, Lucian Cernat // Group Creative Director McCann Worldgroup România, Paula Ionescu // Copywriter McCann Worldgroup România, Mihai Constantinescu // Art Director McCann Worldgroup România, Andrei Florian // Sr Strategy Planner McCann Worldgroup România.
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