Cif - CIF Cleans Romania–part II
Campaign: CIF Cleans Romania–part II
Brand: Cif
Client: Unilever
Submitted by: McCann World Group România
Second Agency: Momentum
Third Agency: MRM
Media Agency: Mindshare
Background/objectives: CIF continued the Cleaning Romania initiative started in 2014, by finding a more relevant Romanian insight.
Objectives:
• Increase sales value by 5% vs. same period previous year
• Consolidate the no.1 brand position in Small Surface Cleaners
Strategy: CIF has the power to clean Romania – moving from the streets to the apartment buildings hallways that are filled with memories, in order to create new beautiful ones.
Results: Increased sales by 11.9% vs. last year
Grew market share with 1.45%
Penetration increase 3.2pp in Creams segment and 2.2pp increase in sprays segment
TV
TVC CIF Cleans Romania
Image 1
Online
Facebook Ad Cif Cleans Romania II
Pop-up Image Cif Cleans Romania II
Web Banner Cif Cleans Romania II
Outdoor
Category divider Cif Cleans Romania II
Wobbler Cif Cleans Romania II
