Coca-Cola Lime - Coca-Cola Lime Launch
Information
Campaign: Coca-Cola Lime Launch
Client: The Coca-Cola Company
Brand: Coca-Cola Lime
Submitted by: McCann Worldgroup România
Client: The Coca-Cola Company
Brand: Coca-Cola Lime
Submitted by: McCann Worldgroup România
Background/Objectives
Strategy
Results
Background/objectives:
Coca-Cola Lime wanted to seize the growth opportunity inside flavored cola drinks segment, dominated by a single player, lemony flavored, with large increase over the past years.
Strategy:
With a special designed formula for Romania market only, Coca-Cola Lime was launched in October 2016, with a dedicated campaign aimed for young & restless consumers, with the daring claim rooted in product intrinsic: #bemorelime.
Results:
In only 2 months, Coca-Cola Lime sales went much better than estimated to the extent that it went out-of-stock on main packs at the end of 2016.
TV
Coca-Cola Lime_TVC
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