Dăruiește Viață NGO - Buy a hospital
Information
Public Case Summary
Campaign: Buy a Hospital
Brand: Dăruiește Viață NGO
Lead Agency: Saatchi & Saatchi + The Geeks
By leveraging the "generosity instinct," Dăruiește Viață expanded its donor community to equip the first oncology hospital, overcoming the "cost of giving" dilemma. Collaborating with Tazz, a popular delivery app in Romania, the NGO launched "Buy a hospital": the first virtual good-deed store in a delivery app marketplace.
This game-changing media innovation in the field of donations achieved outstanding results: +11% monthly online donation growth and a 2X higher average donation value on Dăruiește Viață's store compared to Tazz, reaching 800K organically.
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