Dorna - Donate Time for Life
Information
Campaign: Donate Time for Life
Client: The Coca-Cola Company
Brand: Dorna
Submitted by: McCann Worldgroup România
Background/Objectives
Strategy
Results
Background/objectives:
Dorna water as a suitable water for babies, chose to “touch” the critical national issue of premature babies, together with Save the Children. The CSR program informs and engages consumers to donate incubators.
Strategy:
Dorna helped transform seconds (of online viewing of its supporting videos) into seconds of life for premature babies. One incubator would be donated for each 7.8mil viewed seconds.
Results:
In only 2 weeks views exceeded the objectives and 10 incubators were donated in the end. Dorna’s baby care indicators went up.
TV
Dorna Donate Time for Life TVC
INTERNET
Dorna Donate Time for Life Preroll video
Dorna Donate Time for Life Thank you video
Dorna Donate Time for Life Billboard
OUTDOOR
Dorna Donate Time for Life OOH
