KFC - Fakation
Information
Campaign: Fakation
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Second Agency: Golin
Media Agency: UM România
Background/Objectives
Strategy
Results
Background/objectives: Summertime brings lower traffic and sales for indoor fast-food category where KFC is one of the main players.
Strategy: In 2015, KFC launched a campaign which soon became a movement started from in-store experience: Fakation. KFC transformed their windows, trays and floors into fake holiday mock-ups so customers could take pictures of them in lavish far-away places, and shared them on all social media.
Results: KFC’s summer sales moved up versus previous summer, and people were having fun on multiple devices, moving up its brand attributes also.
TV
Spot TV
Rulează videoul
Online
Billboard
Facebook Posts
Website Homepage
Outdoor
Floor Stiker
Menu Board
Trayliner
