Carrefour - House Rules

Public Case Summary

Campaign: House Rules
Brand: Carrefour
Client: Carrefour
Lead Agency: Publicis România

Public Case Summary:
Carrefour's House Rules platform continues the brands long-term mission to win the hears of Romanians. For the second year in a row - the insightful creative platform about family life proved to generate brand love, NPS improvements and a positive market share evolution.

Team: Casiana Maria Horobeanu // Copywriter Publicis România, Elena Manolache // Brand Manager Publicis România, Carmina Pohontu // Brand Manager Publicis România, Sherin Arabo // Art Director
Publicis România, Ilinca Necula // Brand Manager Publicis România, Loredana Barla // Senior Brand Strategist Publicis România, Elena Carcu // Copywriter Publicis România, Mihaela Dinu // Copywriter Publicis România, Roberta Schuster // Art Director Publicis România, Otilia Coman // Copywriter Publicis România, Irina Stoleru // Art Director Publicis România, Corina Tudor // Client Lead Publicis România, Elena Tănase // Brand Manager Publicis România, Corina Panait // Brand Manager Publicis România, Sebastian Romano // Group Creative Director Publicis România, Alin Badiu // Group Creative Director Publicis România, Claudia Rusu // Head of Commercial Communication Carrefour, Andreea Bragaru // Communication Responsible Carrefour, Nicoleta Baicu // Head of Digital & Ecommerce Marketing Carrefour, Mircea Tomescu // Communication Marketing Director Carrefour

Creative Reel

Images of Creative Work

Key Visual 1

Key Visual 2

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