ING Bank - ING Pay
Information
Campaign: ING Pay
Brand: ING Bank
Client: ING Bank
Submitted by: Headvertising
Background/Objectives
Strategy
Results
Background/objectives:
As 2018 was the year of HCE payments, it was crucial for us to have a strong start for ING Pay. So, considering the late launch, our main objective was 20 000 active ING Pay users by end of year.
Strategy:
We “emulated” the look of another ING campaign in order to be able to stay within planned TV budget, while not disrupting the flow of the on-air campaign that ran when we received the “go-ahead” for ING Pay launch.
Results:
ING Bank more than compensated for the very late launch in the year of their smartphone payments. There was a spectacular 150% increase over the year’s objective, getting 50 000 ING Pay users.
TV
Radio
Outdoor
