ING - Unfollow Self:Hate
Information
Public Case Summary
Campaign: Unfollow Self:Hate
Brand: ING
Lead Agency: Jam Session Agency
Unfollow Self:Hate took a different approach to financial education, going beyond generic advice to connect with youth. Rather than telling them WHAT they should do with their money, we explored the WHY behind spending.
We crafted a comprehensive journey, activated by branded content at every step. Apart from branded content, the force of our message was delivered when users engaged with our custom-made Self-Hate Calculator, to get a personal estimate of their cost of low self-esteem.
We surpassed all objectives and raised awareness about 140 million lei wasted on self-hate.
Creative Reel
Images of Creative Work
Social Media
Influencer SM
