Coca-Cola Zero Sugar - INNA Music Cans Album
Information
Campaign: Inna Music Cans Album
Brand: Coca-Cola Zero Sugar
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Background/Objectives
Strategy
Results
Background/objectives:
Combine the equity of the Coca-Cola Zero Sugar brand and the music equity of the famous artist Inna, to create an ownable and memorable brand experience across touchpoints, to make Coca-Cola Zero Sugar relevant for the target audience.
Strategy:
We used the opportunity of having Inna as a brand endorser unlock with the smartphones a surprising experience, by scanning the cans, as a canvas for expressing creativity and innovation.
Results:
The non-TV campaign strengthened product credibility and increased userbase for Coca-Cola Zero Sugar.
OOH
Digital
