KFC - Crave line
Information
Public Case Summary
Campaign: Crave Line
Brand: KFC
Lead Agency: McCann Romania
Contributing Agency: MRM Romania
Fighting in and fueling a Grand Battle of Value makes it very hard for brands to truly engage consumers beyond discounts and freebies. So, KFC embarked on a mission to break this value-flooded landscape. We crafted a promo that didn’t look like one, but an innovation hijacking an unexpected craving trigger: the Bucharest subway map.
What we managed beyond turning thousands of subway maps into KFC craving triggers forever? A +1.7% Year-on-Year sales growth in Bucharest, and 2.56x more scans than #CraveRun - our last similar, but nation-wide activation.
Creative Reel
Images of Creative Work
KV
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