KFC - KFC GARLIC SAUCE
Information
Campaign: KFC Garlic Sauce
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Background/Objectives
Strategy
Results
Background/objectives:
Launch the first KFC product in modern retail: the famous KFC Garlic Sauce in a table sauce format, as an in & out SKU in LIDL for one month.
Strategy:
With a teaser & reveal campaign, we challenged consumers to the test their loved ones with the taste & smell of KFC Garlic Sauce.
Results:
The stocks that were forecast for 4 weeks finished in just 4 days, plus there also was a big online hype around the product.
OOH
Digital
Other
