Pampers - Lullaby
Information
Campaign: Lullaby
Brand: Pampers
Client: P&G
Submitted by: Leo Burnett Group / Publicis One România
Contributing Agencies: MEDIACOM, Graffiti PR
Background/Objectives
Strategy
Results
Background/objectives:
Pampers aimed to win Moms over with a genuine, emotional campaign that would also mark a change in the brand’s local communication strategy.
Strategy:
The song was efficiently seeded by using the most relevant touchpoints for Moms, at the right time, with the right message.
Results:
All results exceeded campaign objectives.
TV
Radio
Internet Advertising
Youtube Video
Other
Banner
