Albalact - Milk before everything

Information

Campaign: Milk before everything
Client: Albalact
Brand: Albalact
Submitted by: McCann Worldgroup România
Contributing Agencies: Kubis Interactive // Next Advertising

Background/Objectives
Strategy
Results

Background/objectives:

This is the story of Alblact, a dairy brand with great tradition, which found its way out of a clutter of dairy traditionalism.

Objectives
Increase:
1) Sales vs last year, same period.
2) Market share vs last year
3) Brand awareness in milk

Strategy:

By putting focus on the milk, we wanted to prove how little we intervene in making the Albalact products, hence their naturalness.

Results:

Increased:
• Sales, overcoming the objective
• Market share: overcoming the objective
• Brand awareness

TV

ALBALACT_TVC_BUTTER

Play Video

ALBALACT_TVC_SOUR CREAM

Play Video

ALBALACT_TVC_TRADITIONAL DRINKS

Play Video

INTERNET

BANNER

FACEBOOK APP

PROMO PAGE

PRINT

ALBALACT_MILK BEFORE EVERYTHING_MILK

ALBALACT_MILK BEFORE EVERYTHING_PORTFOLIO

ALBALACT_MILK BEFORE EVERYTHING_TRADITIONAL DRINKS

POINT-OF-PURCHASE DISPLAY

BRANDING END OF SHELF

BRANDING FRIDGE

BRANDING END OF SHELF

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