Albalact - Milk before everything

Information

Campaign: Milk before everything
Client: Albalact
Brand: Albalact
Submitted by: McCann Worldgroup România
Contributing Agencies: Kubis Interactive // Next Advertising

Background/Objectives

Strategy

Results

Background/objectives:

This is the story of Alblact, a dairy brand with great tradition, which found its way out of a clutter of dairy traditionalism.

Objectives
Increase:
1) Sales vs last year, same period.
2) Market share vs last year
3) Brand awareness in milk

Strategy:

By putting focus on the milk, we wanted to prove how little we intervene in making the Albalact products, hence their naturalness.

Results:

Increased:
• Sales, overcoming the objective
• Market share: overcoming the objective
• Brand awareness