MasterCard - Normality
Campaign: Normality
Brand: MasterCard
Client: MasterCard
Submitted by: McCann Worldgroup România
Second Agency: MRM Worldwide România
Third Agency: Golin
Media Agency: Carat România
Background/objectives: Shift consumer behavior from cash to card by encouraging everyday card usage was the major objective of the campaign.
Strategy: Our campaign had as a background the Romanian presidential elections: a crucial moment for Romanians, when we clearly saw how people stood up for what they considered to be the good thing for Romania’s future: the normality. We saw an opportunity in a behavioral transformation at a country level. We aimed for a platform that gives the habit of card payment a social dimension. Our campaign portrayed the faces of normality.
TV
Spot TV
Audio
Spot Audio
Online
Paying by card - Animated banner
Paying by card - Animated branding
Paying by card - facebook post
Pay for groceries - Consumer magazine
Pay with card - Consumer magazine
Paying for gas - Newspaper
Outdoor
Pay for bike - OOH
Pay for gas - OOH backlit
Pay with card - OOH
