Old Spice - Beat the skunk
Information
Public Case Summary
Campaign: Beat the skunk
Brand: Old Spice
Lead Agency: Leo Burnett Bucharest
Putting an ex-love brand back on the map for the younger audience, by inventing an anti-hero and a special mechanics to haunt the gaming world and remind Gen Z passionate players that stinkiness can strike when they least expected.
Creative Reel
Images of Creative Work
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