OLX - Neighbors, Advice and Suggestions Department by T.R.A.I.

Storia.ro continued the consumer-oriented „T.R.A.I.” project through ”Neighbours, Tips and Suggestions” - an idea developed to add a human touch to the existing amount of big data on the platform. This time, the hard-to-find information came straight from existing residents, changing the long-time existing criteria for people who are looking for a home.
Real people evaluated their neighborhoods on different criteria. We needed to achieve statistical relevance at a neighborhood level, so another goal was reaching at least 50.000 respondents and converting part of them into Storia.ro users.