Erste BCR - Reduced Repayments
Information
Campaign: Reduced Repayments
Brand: Erste BCR
Client: BCR
Submitted by: Cohn and Jansen JWT
Second Agency: Atelieru
Media Agency: MEC
Background/Objectives
Strategy
Results
Background/objectives: BCR had to keep close its house loan clients with a refinancing offer during the image crisis that the banking system was facing in 2015
Strategy: The campaign, “Reduced Repayments”, showed people understanding, empathy and displayed a real solution for cutting off their too big monthly installments.
Results: BCR sold Refinancing Loans in an unexpected amount and got a big share of the market, while its main clients rated BCR as their “first choice bank” in a bigger amount than before the crisis.
TV
Spot TV
Play Video
Online
Online Campaign
Outdoor
Ooh Games
Ooh House
Ooh Special Project - Balcony
