Hospice Casa Speranței - Romania without HOSPICE
Information
Campaign: Romania without HOSPICE
Brand: Hospice Casa Speranței
Client: Hospice Casa Speranței
Submitted by: ThinkDigital
Background/Objectives
Strategy
Results
Background/objectives:
In Romania, a patient needs palliative special care every 6 mins. Hospice Casa Sperantei is one of the few places where patients are treated and supported in their fight against terminal illness. Unfortunately, this NGO is relying on donations from private individuals and CSR-respected companies.
Strategy:
To achieve that, we created a campaign that showing a Romania without Hospice, which meant zero solutions for the patients in palliative conditions.
Results:
The financial objective was achieved and the target was surpassed with 74.44%. (37% of Hospice’s entire 2018 budget).
Radio
Digital
