Samusocial Romania NGO - The DumpStore

In Romania, societal excess contrasts sharply with the homeless crisis. Addressing the homeless people’s stigmatization, public indifference towards waste and the homeless, Samusocial set out with two clear aims: spotlight the unseen struggles of the homeless and boost donations to support them. The "Anti-Supermarket" Anti-Waste “The DumpStore” campaign connecting mission with momentum broke through. This digital dare brought 7X more donations compared to the best Samusocial fundraiser in 2021, becoming the best Samusocial fundraiser in a decade-long history, proving that with the right message, the overlooked become unignorable.